Content Strategist

Job Description

Do you love new media and digital storytelling? Are you eager to work with big brands on exciting new projects at one of the world's premier media companies? Can you take big ideas and turn them into engaging, multiplatform programs that drive performance?

If so, you may be the right person to join our team of creatives at the WP Creative Group-the brand marketing group of The Washington Post-as a Content Strategist (internal title is Creative Lead) . You'll be joining a group of brand storytellers, focused on thinking big for blue chip consumer brands. Our work is dynamic, merging cutting-edge creative formats and human-driven narratives.

This is not a design, art direction or UX role.

Here's what we're looking for in the next talented creative to join our award-winning team:
  • A star creative thinker who also gets the business of brand storytelling
  • Ability to flesh out big concepts into multiplatform, multimedia stories
  • Passion and knowledge about futuristic tech and innovation
  • Ability to work effectively across a number of creative formats, including video, immersive audio, podcasting, writing, complex infographics and socially driven content
  • The ability to collaborate with designers, program managers, developers, and social media strategists to ensure smooth execution of narratives that achieve client objectives and KPIs
  • Ability to connect the value proposition of your team's work to the work of other groups across the organization (events, ad tech, product marketing, etc.)
  • A strong, but diplomatic creative point-of-view that makes you a go-to for input, advice and ideas
  • Serves as a key point-person for programs in post-sale production
  • Ability to give and receive creative feedback
  • Comfort with assigning and overseeing freelance writers and content contributors
  • A knack for sourcing experts, thought leaders and influencers for stories and conducting interviews
  • Ability to contribute to presale strategies
  • Ability to give clear and effective presentations to clients and incorporate client feedback
  • Commitment to staying up-to-speed on native advertising/custom content trends and competitor's programs
  • Proven experience working with media outlets
  • Expertise at wearing many hats-you pay superlative attention to detail, but can switch on a dime to generating big creative ideas

Job requirements include:
  • At least 5 years as an editor/creative with experience at a brand studio or agency.
  • Previous experience writing proposals/strategies is also a plus.
  • Deep knowledge of emerging technology trends and topics
  • Experience producing and developing videos, articles, narratives, infographics, documentaries, podcasts, and social content.
  • Robust network of freelance editors, writers and creatives
  • Experience giving direction to external contributors
  • Passion for native advertising/content space

Position will work remote until we return to the New York City office of the Washington Post.

For consideration, please send your resumes, links to your website/portfolio and/or published pieces. Applications will not be considered without them.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?


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