Marketing Program Manager

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Appian, a recognized leader in low code automation, provides a new way to make applications enabling companies to quickly adapt to change. We help organizations automate and transform their business by creating new apps from scratch, or by connecting and enhancing legacy applications - all up to 20X faster than traditional development. We combine people, technologies and data in a single workflow to maximize their resources and improve business results.

Reporting to the Senior Director of Marketing Operations, the Marketing Program Manager for Webinars and Content Syndication (OCS) is responsible for developing and executing a clearly defined program strategy for webinars and OCS programs. This position is responsible for identifying and improving inefficiencies in the current process, increasing outreach and participation, developing and implementing webinar and OCS guidelines and providing logistical support in an effort to generate leads, establish thought leadership and improve customer satisfaction radiation efforts.

Responsibilities:

Webinar Management:
  • Develop a global webinar strategy that supports the marketing goal to help build pipeline with both new and existing customers
  • Ensure the global plan incorporates regional differences and enables success at the local level.
  • Plan, manage, coordinate and execute all webinars programs & initiatives.
  • Develop and implement guidelines and protocols for conducting webinars.
  • Create, maintain and execute a webinar schedule.
  • Organize registration and follow up for each webinar.
  • Work closely with other marketing organizations to ensure the successful promotion of all webinars.
  • Ensure sales has the information and materials needed to follow up with all webinar leads
  • Develop benchmark criteria to measure the effectiveness of the webinar program and implement improvements as required.
  • Collaborate with internal stakeholders (marketing, sales, customer support, product management, etc.) and provide support for their initiatives.
  • Measure the success of each webinar and report the results to management.
  • Educate staff and prepare key messaging and presentation material.
  • Work with speakers and marketing to determine the most important points to market the webinar.
  • Review presentation materials and offer feedback to speakers.
  • Provide training to presenters and organize the pre conference planning call.
  • Conduct webinar promotions to drive audience registration (banner ads, Google Ad campaigns, social media, co-marketing, email marketing, etc.).
  • Post webinar surveys, polls and act as a moderator (if necessary).
  • Record webinar sessions and edit audio for on-demand webinars.
  • Distribute presentations and participate in conversations across a variety of channels (Online & Offline including social media properties).
  • Follow up execution for both webinar registrants and attendees and make sure that immediate hand raisers are handed off to sales in a timely manner.
  • Develop unique value propositions and business partnerships that are targeted toward key customer segments.

Content Syndication Management:
  • Ensure a global strategy that translates into regional program selection and success
  • Plan, manage and execute all content syndication programs
  • Select appropriate content syndication providers for worldwide and regional programs
  • Work closely with content creators to ensure the most effective content is used
  • Rotate content on a frequent basis to ensure fresh content is available for leads
  • Perform A/B Testing with content and syndication providers to ensure the best programs to gain high quality leads.
  • Ensure the sales team has the information and material needed to follow up with content syndication leads
  • Educate sales on the benefits of content syndication for new and radiation opportunity creation
  • Develop benchmark criteria to measure the effectiveness of the content syndication programs and implement improvements as required.
  • Collaborate with internal stakeholders (marketing, sales, customer support, product management, etc.) and provide support for their initiatives.
  • Measure the success of each content syndication program and report the results to management.

Qualifications:
  • 5+ years marketing programs experience
  • 3+ years managing and executing webinars
  • 3+ years experience managing content syndication or other related lead generation programs
  • 3+ years experience working with Salesforce or a related CRM
  • Minimum of a Bachelor's Degree is required
  • Strong attention to detail
  • Ability to manage many tasks simultaneously
  • Experience using Salesforce for report and dashboard creation, preferred
  • Strong understanding of Enterprise Sales processes to ensure enablement for AEs on Marketing / Sales joint initiatives, preferred
  • Ability to effectively communicate issues and resolve problems at all levels of the organization
  • Experience documenting and analyzing processes, procedures, and/or policies
  • Ability to handle a full workload and meet deadlines


About Us:

Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help companies maximize their resources and improve business results. Many of the world's largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance. Our employees create opportunities to drive hands-on impact both with our customers and throughout the organization, which creates an environment where meaningful work is met with career growth and opportunity. As a result, we are proud to have been recognized as a Washington Post Top Workplace for seven consecutive years. Simply put, we are changing the way businesses operate and our employees are to thank for Appian's success.

Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, Pay Transparency Nondiscrimination .

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