Director, Field Marketing

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Appian is a platform for building enterprise software applications, faster. We help you automate and transform your business by creating new apps from scratch, or by connecting and enhancing legacy applications - all up to 20X faster than traditional development. With Appian, you get the speed of low-code development with the power of intelligent automation in one trusted and unified cloud platform.

The Role:

Working within Appian's Marketing team and reporting to the Vice President of Global Events, Field and Partner Marketing, the Field Marketing Director will drive and manage strategy designed to grow and accelerate the sales pipeline and revenue for Appian. The role is responsible for North America and responsibilities include overseeing budget, quarterly planning, alignment to sales and marketing goals/metrics and execution of field marketing programs, activities and regional events for Appian. The role will also be responsible for operational, implementation and post-program activities.

Essential Duties and Responsibilities:
  • Partner with Area and Regional Sales Vice Presidents to identify and enable lead gen activities in each North American region, including the Public Sector and Canada, to support pipeline growth as well as growth within Appian's customer base
  • Develop and execute quarterly marketing plans to support lead gen metrics
  • Conduct post event analysis and determine ROI of Field activities based on data
  • Develop viable account-based marketing activities to align with account specific plans
  • Conduct research and develop feasibility studies to identify new program opportunities for Appian
  • Determine fiscal requirements and prepare budget for Field programs
  • Work closely with internal and external stakeholders to define program goals and objectives that promote Appian's brand and drive pipeline
  • Foster Sales and Marketing alignment through regular program reporting and quarterly business reviews
  • Ability to travel up to 15%

About you:
  • 8+ years' experience in a Field Marketing Leadership role in an Enterprise Software environment
  • Bachelor's Degree
  • Experience in crafting results-driven marketing programs
  • Critical thinking, problem solving skills
  • Excellent project management skills
  • Ability to report and analyze program metrics and ROI
  • Strong verbal and written communication skills coupled with strong presentation skills
  • Ability to work in a collaborative, fast-paced and results-oriented environment
  • Exercises a high degree of tact and diplomacy
  • Experienced in using CRM and Marketing Automation systems/tools

About Us:

Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help companies maximize their resources and improve business results. Many of the world's largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance. Our employees create opportunities to drive hands-on impact both with our customers and throughout the organization, which creates an environment where meaningful work is met with career growth and opportunity. As a result, we are proud to have been recognized as a Washington Post Top Workplace for seven consecutive years. Simply put, we are changing the way businesses operate and our employees are to thank for Appian's success.

Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, Pay Transparency Nondiscrimination .

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