Brand Studio Program Manager

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Application Instructions

Please list all professional experience and explain any gaps in employment history.

Job Description

Job Description

The WP BrandConnect Program Manager plays a central role in the implementation of The Washington Post's native advertising solutions across all platforms including print, digital, mobile, video, and live events. This role will primarily focus on implementing and managing all custom native advertising solutions and providing efficient service for all advertising teams. In addition, the successful candidate will collaborate extensively with Sales, Editorial, Custom Content, Events, Marketing, Ad Operations, Production and Design to execute unique and innovative native advertising programs as well as find new ways to extend the Washington Post brand.

Responsibilities include:

• Coordinates with the Sales, Operations and Account Management teams to implement custom native advertising solutions across all platforms

• Serves as internal project manager coordinating assets, timelines, approvals, needs, etc with IT, Edit, Custom Content, Design, Production, Operations, Video production team, and all 3rd party content and service partners

• Leads cross-functional teams to catalog and standardize existing native ad products and develop best-practice implementation guidelines

• Serves as the main point-of-contact with client and agency leads and oversees all communication

• Leads implementation, monitoring, and optimization of all social media campaigns to engage readers and drive them to native content across digital platforms

• Establishes and manages project timelines throughout the campaign

• Manages make-good solutions

• Monitors traffic, engagement and promotion metrics on a per-campaign basis and provides progress reports to clients. Implements optimization tactics when necessary to achieve campaign goals


• Minimum of a Bachelor's Degree

• Strong organization and time management skills (Project management experience a plus)

• Prior experience producing native advertising content and/or campaigns a plus

• Understanding of digital media and advertising industries (Agency experience a plus)

• Ability to prioritize and manage multiple projects in busy environment

• Excellent oral and written communication skills necessary, with strong presentation skills a plus

• Capable of working proactively with multiple departments to achieve results

• Proficiency in PowerPoint, MS Word and Excel a must

Similar searches: Full Time, Experienced (Non-Manager), Media / Journalism / Advertising, Management, Program Manager