Senior Marketing Lead Generation Specialist

Application Instructions

Please list all professional experience and explain any gaps in employment history.

Job Description

Arc Publishing ( ) is an award-winning, state-of-the-art digital platform and suite of tools that is engineered to meet the demands of modern publishers and brands around the world. Built by The Washington Post, Arc technology handles complex multi-site publishing and audience needs across video, web, apps, subscriptions and ad monetization, providing a competitive advantage enhanced by a set of sophisticated machine learning and AI-powered tools. Arc has powered the digital transformation of clients both large and small across the globe. At its core, Arc is about speed and innovation: for consumers, content creators, brands, advertisers and developers.

The Marketing Lead Generation Specialist will lead all aspects of top-line revenue growth via marketing lead sources for one of the fastest growing content and asset management companies. The successful candidate will have demonstrated success in a demand generation role, setting and executing marketing demand generation strategies and the ability to deliver results in an environment requiring influence and leadership of resources that do not directly report to the individual. He/she will take full ownership of the issues and have a continuous-improvement and metrics-driven mindset. This position is responsible for:
  • Develop, build and manage marketing demand generation that fuels both short-term and sustainable long-term growth via closed loop lead generation process
  • Achieve targets (volume and quality) and daily execution that align with those of countries' sales teams
  • Brainstorming ideas to get exposure, generate leads, and grow business opportunity
  • Leading execution on content social media, pay-per-click, design, email, and video to produce effective campaigns
  • Overseeing lead life cycle from start to finish, with an emphasis on generating qualified leads that turn into prospects
  • Collaborating with the sales team on feedback, process, and distribution
  • Guiding technical execution on rules of engagement in lead distribution and follow-up processes for our sales team
  • Writing video scripts and overseeing the production of videos for our YouTube channel and social media accounts
  • Optimizing our website pages and blog posts for search engine optimization
  • Continuously testing and improving conversion rates through A/B testing
  • Staying on top of the latest trends and opportunities for us to test and learn from

  • Minimum 7 years marketing experience with SaaS vertical a plus
  • Two years in demand generation with Marketing Cloud experience a plus
  • Track record of developing and implementing marketing demand generation strategies that have met or exceeded objectives
  • Record of supporting new technologies
  • Ability to work collaboratively with colleagues across cultures and staff to create a results-driven team-oriented environment
  • Ability to conduct research and analysis of market, competitor and customer data, and utilize the data to drive short- and long-term tactics and strategy

  • University degree in Business or Marketing preferred with other disciplines acceptable, in combination with strong track record in marketing and sales operations
  • MBA preferred

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