Content Strategist

Application Instructions

Please list all professional experience and explain any gaps in employment history.

Job Description

WP BrandStudio, the in-house creative agency of The Washington Post, produces enriching, engaging and compelling custom content for major brands, according to the Post's standards of journalistic excellence. This Creative Strategist role ideates content for B2B and thought leadership clients, offering platform concepts spanning narrative writing, video, podcasts/audio and even augmented reality, to name a few. While this is primarily a pre-sales role, the Creative Strategist will occasionally contribute to other projects in the Studio. This role will help manage overall RFP workflow, deadlines and delivery.


  • Working in collaboration with Sales, Marketing, Production and Design teams to assess program objectives, brainstorm ideas and conduct research
  • Using that information to lay out concise and compelling content strategies that align to client goals and engage an influential and/or C-suite audience. Ideas may be needed for a tech company on one day, a financial brand the next
  • Leaning into journalistic instincts and a newsroom knack for storytelling, but know how to market them to agencies and brands
  • Leveraging campaign performance data and industry/audience insights to create strategic recommendations
  • Using strong oral and written skills to effectively communicate concepts, ideas and rationale to clients and internal stakeholders
  • Creating sharp, intelligent writing in proposal decks, including headlines, program titles and social media promotion
  • Managing proposal deadlines and deliverables to meet strict schedule requirements
  • Having the ability to work quickly and deliver high-quality work under extremely aggressive timelines
  • Staying abreast of content marketing and native advertising trends


  • Strong agency or publisher studio background. We have a lot of great journalist storytellers here, but we need that sensibility to be supported by a top-notch strategist with strong marketing chops. You should be a deck whisperer with a knack for visuals and written storytelling. Looks matters when it comes to presenting ideas. You must have a razor-sharp ability to generate clear, insightful writing and support it with images and a design style that bring it all home.
  • Basic Power Point skills won't cut it. We need someone who understands that visually strong decks help sell through good ideas, so you should also be proficient in Photoshop and Keynote
  • You need to be an outstanding writer who can translate complex material into reader-facing language and be flexible enough to adjust your style to a variety of formats, categories and verticals
  • You also have an ability to distill multiple lines of feedback into clear next steps
  • A strong knack for big projects and managing important initiatives intelligently and efficiently
  • Wide subject matter expertise is essential -including technology, health care innovation, blockchain, aviation, culture and media. It's truly a mixed bag.
  • You should also be a self-motivated information-seeker with a love of interactive and immersive storytelling and a passion for uncovering surprising data and colorful details
  • You must be able to work collaboratively, prioritize effectively and manage multiple projects in a high-volume, fast-paced environment
  • You are an ace when it comes to churning out big ideas in a flash
  • We move very fast and need someone who can keep up, without losing sight of the detail-oriented tasks that keep the process running smoothly
  • You should also have very thick skin, never lose your cool and get along extremely well with others

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