Brand Studio Strategist - Contractor

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Application Instructions

Please list all professional experience and explain any gaps in employment history.

Job Description

WP BrandStudio, the native advertising studio for The Washington Post, creates enriching, engaging and
compelling custom content programs that convey brand messaging within the standards of journalistic
excellence that Washington Post readers demand. As part of this team, the Content Strategist will
specialize in ideating and articulating content and platform concepts in response to RFPs from
advertisers looking to reach a consumer audience (the Washington Post's B-to-C advertisers). While this
is primarily a pre-sales role, the Content Strategist will occasionally contribute to post-sale executions
and other writing needs. In addition, this role will help manage overall RFP workflow, deadlines and
• Work in collaboration with Sales, Marketing, Production and Design team to assess program
objectives, brainstorm ideas and conduct research as necessary to lay out clear, concise,
compelling, 360-degree content strategy plans that align with client goals
• Leverage campaign performance data and industry and audience insights to create strategic
recommendations that will deliver on KPIs such as brand perception, lift and engagement
• Communicate concepts, ideas and rationale with clients and internal and external project
• Create sharp, intelligent long- and short-form copy for RFP response decks including headlines,
program titles and social media promotion
• Manage proposal deadlines and deliverables to meet strict schedule requirements
• Track success of sponsored content programs, topics and formats, compile statistics and provide
recommendations for future programs
• Stay abreast of content marketing and native advertising trends in order to follow—and
transcend—sponsored content best practices

NOTE: This role has the potential to become full-time.


• Minimum of a Bachelor's Degree and 2+ years of paid content creation experience, ideally in a
fulltime writing or editing position that includes proposal writing at a publisher, agency or PR
• Experience with blue chip advertisers in retail, luxury travel, CPG, auto, entertainment, finance
and tech categories is preferred
• Outstanding writer with robust experience in digital, social media, mobile, video and live event
platforms, the ability to translate complex technical material into reader-facing language and
the flexibility to adjust style and thinking to a variety of formats, templates, brand categories
and industry verticals
• Self-motivated researcher and information-seeker with a love of interactive and immersive
storytelling and a passion for uncovering surprising data and colorful details
• Ability to work independently, prioritize effectively and manage multiple projects in a highvolume,
fast-paced environment

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