Sr. Product Marketing Manager - Government Solutions

At Appian, we're seeking to grow our culture of passion, energy, and innovation. Empowered by "the best idea wins," we thrive on collaboration and a culture of dissent- encouraging all employees to challenge and elevate one another. We strive for diversity and inclusion through continued education and a commitment to equity.

Appian is actively seeking a Sr. Product Marketing Manager to drive go-to-market efforts for an emerging suite of Government Acquisition solutions built on the market-leading Appian Low-Code Platform. We are looking for a creative and passionate individual who has a proven track record of taking enterprise Software-as-a-Service (SaaS) offerings (preferably solutions) to market in dynamic high-growth settings. Our ideal candidate will have familiarity with Public Sector marketing, including Defense, Federal Civilian, and/or State & Local Government, and possess a strong understanding of the technology ecosystem in which we go to market, including business process automation, low-code application development, and case management.

Responsibilities and Skills:
  • Market Definition - Work with key stakeholders across the business to evaluate, define and prioritize market opportunities for Government Acquisition solutions. Identify and validate urgent and pervasive problems, define buyer and user personas, and analyze the market segments to pursue.

  • Product Positioning and Messaging - Describe the product in terms of its ability to solve market problems, and create crisp and compelling messages that drive market acceptance and growth. Capture the imagination of IT and Program Manager professionals with a fresh and creative approach.

  • Demand Generation Strategy - Help define the strategies and tactics for generating awareness and high-quality leads for Acquisition solutions and partner with the Demand Generation team on the execution of programs with measurement and goals.
  • Buyer Journey - Collaborate with industry subject matter experts to create content that articulates value throughout the buyer journey. Understand the buying process and key stakeholders involved, and build internal and external content and messaging.

  • Solution Launch - Drive the go-to-market and product launch process to ensure that all business functions are prepared for new product introduction. Ensure that new features and releases get the needed visibility and exposure, both internally and externally, to achieve revenue goals.

  • Sales & Partner Enablement - Work closely with Sales to understand their challenges and needs relative to selling Acquisition solutions, and create and maintain a playbook of sales tools to help Sales succeed, including characteristics of good/bad opportunities, buyer insights, key messages, and sales collateral.

  • Competitive Analysis - Collaborate with Sales, Market Intelligence and Strategy, Solutions, and other teams to identify competitive and alternative offerings in the market. Assess their strengths and weaknesses and develop a strategy for winning against the competition.

  • BA/BS degree or equivalent in a relevant discipline
  • A minimum of 5-7 years of progressive product marketing experience in high-tech, high-growth, preferably Software-as-a-Service (SaaS) environments; Public Sector experience strongly preferred
  • A proven track record of taking enterprise SaaS offerings to market, preferably solutions, and driving and orchestrating the product launch process
  • Excellent communication skills, both written and verbal, including the ability to express technical concepts in the form of crisp, value-based messages
  • A proven ability to produce creative, memorable, high-impact marketing content in support of product launches and related initiatives
  • Strong technical and sales orientation, and the ability to connect with and relate to both Product Management and Sales to act as the bridge between the two
  • Demonstrated ability to be a team player and to thrive in a highly collaborative and matrixed environment
  • Experience with related technologies, including business process management (BPM), robotic process automation (RPA), artificial intelligence (AI), case management, CRM, Platform-as-a-Service (PaaS), enterprise mobile
  • Pragmatic Marketing Certification (PMC), a plus

About Us:

Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help companies maximize their resources and improve business results. Many of the world's largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance. Our employees create opportunities to drive hands-on impact both with our customers and throughout the organization, which creates an environment where meaningful work is met with career growth and opportunity. As a result, we are proud to have been recognized as a Washington Post Top Workplace for seven consecutive years. Simply put, we are changing the way businesses operate and our employees are to thank for Appian's success.

Appian Corporation is an equal opportunity /affirmative action employer . All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, Pay Transparency Nondiscrimination .

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.


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