Creative Lead

Job Description

Do you love new media and digital storytelling? Are you eager to work with big brands on exciting new projects at one of the world's premier media companies? Can you take big ideas and turn them into engaging, multi-platform programs that drive performance?

If so, you may be the right person to join our team of creatives at the WP Creative Group-the brand marketing group of The Washington Post-as a Creative Lead, Content, for our B2B line of business. You will be joining a group of brand storytellers, focused on thinking big for major consumer brands. Our work is dynamic, merging cutting-edge creative formats and human-driven narratives.

You will report to the B2B Creative Director as well as work hand in hand with our marketing operations, creative leads, audio/visual producers and design group to ensure the highest quality products and deliver complex, interactive experiences. You should have a solid track record of working with clients to produce digital, social and experiential content that drives business goals. You should also have a collaborative spirit, a strong point of view and boundless diplomacy.

Here's what you will do as the next talented creative to join our award-winning team:
  • Elevate the content created by the Creative Group, ensuring it meets the highest journalistic standards and pushes the boundaries of innovative storytelling.
  • Utilize your strategy background to flesh out big concepts into successful multiplatform, multimedia stories for our clients
  • Project manage editorial components of high-touch, high-investment B2B post-sale programs, particularly large investment, multimedia partnerships.
  • Work effectively across a number of creative formats including video, immersive audio, podcasting, writing, complex infographics and socially driven content
  • Lead the production of storytelling by assigning a writer, editing content, collaborating with producers to develop multimedia deliverables, collaborating with designers to shape UX and page design components to ensure smooth execution of narratives that achieve client objectives and KPIs
  • Connect the value proposition of your work to the work of other groups across the organization (events, ad tech, product marketing, etc.)
  • Serve as a key point-person for programs in post-sale production
  • Oversee and assign work to freelance writers and content contributors
  • Source experts, thought leaders and influencers for stories and conduct interviews to create stories that create elicit emotional connections and have journalistic credibility
  • Contribute to presale strategies by coming up with ideas and creating compelling proposals that stand out from the competition and leverage The Washington Post's brand equity
  • Present creative ideas clearly and effectively to clients and incorporate client feedback
  • Stay up-to-speed on native advertising/custom content trends and our competitor's programs

Here's what we are looking for:
  • At least 4 years as an editor/strategist with experience in media or advertising
  • Previous experience writing proposals/strategies is a plus
  • A star creative thinker who also gets the business of brand storytelling
  • Proven experience working with media outlets
  • Experience working on tech and finance content
  • Expertise at wearing many hats-you pay superlative attention to detail, but can switch on a dime to generating big creative ideas
  • A strong background in bringing B2B concepts to life in ways that feel more human to human
  • Experience writing and editing for digital publishing
  • Experience producing and developing videos, articles, narratives, infographics, documentaries, podcasts and social content.
  • Knowledge of creative program budgets and how to negotiate pricing
  • A strong, yet diplomatic, creative point-of-view that makes you a go-to for input, advice and ideas
  • Robust network of freelance editors, writers and creatives
  • Experience giving direction to external contributors
  • Passion for native advertising/content space

Note: This is NOT a design, art direction or UX role

Position will work remote until we return to the offices of the Washington Post.

For consideration, please send your resumes, links to your website/portfolio and/or published pieces. Applications will not be considered without them.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?


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