Content Marketing Manager

At Appian, we're seeking to grow our culture of passion, energy, and innovation. Empowered by "the best idea wins," we thrive on collaboration and a culture of dissent- encouraging all employees to challenge and elevate one another. We strive for diversity and inclusion through continued education and a commitment to equity.

We're looking for a Content Marketer to write and produce clear, compelling content at scale. This role is responsible for supporting multiple marketing campaigns with original thought leadership content that drives leads, increases engagement, and amplifies our campaign messages and goals. The ideal candidate will have proven experience turning technical subject matter into engaging content, knowledge of B2B marketing organizations, and experience in enterprise software.

  • Create, maintain, and execute a content strategy and editorial calendar for marketing campaigns, in close collaboration with campaign managers and product marketers.
  • Produce original content with a focus on thought leadership assets, including eBooks, whitepapers, blog posts, infographics, landing pages, emails, digital ads, and other marketing materials.
  • Partner with other marketing leaders-including campaign managers, product marketing, industry and solution marketing, influencers, PR, global marketing, and SEO-to develop a content plan that drives leads, increases engagement among our target audience, and supports campaign messaging and goals.
  • Brainstorm new content ideas based on interviews with subject matter experts (both internal and external), competitor campaigns, SEO research, and market trends.
  • Find new ways to extend and repurpose existing assets to get more mileage out of our content investments.
  • Conduct regular content audits to refresh outdated content, retire assets, and identify gaps and new opportunities.
  • Work closely with the Marketing Operations team to regularly report on defined KPIs and campaign effectiveness, with an eye toward real-time reporting, and optimize content strategy and plans accordingly.
  • Communicate and collaborate with internal teams (including creative, branding, social media, email, and digital) as well as external contractors to produce and distribute content.

  • 3+ years of content marketing, inbound marketing, brand journalism, or related experience within enterprise software.
  • Excellent writing, editing, and oral communication skills with a strong attention to detail.
  • Strong project management skills with the ability to coordinate many projects and stakeholders simultaneously while meeting tight deadlines.
  • Proven writing and editing skills with original bylines/content to support.
  • Ability to work in a collaborative, fast-paced, and results-oriented environment.
  • Experience in Google Analytics and SEO preferred.
  • Experience with any of these industries preferred: Financial Services, Insurance, Public Sector, Healthcare/Life Sciences, and/or Manufacturing.
  • Bachelor's Degree.

About Us:

Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help companies maximize their resources and improve business results. Many of the world's largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance. Our employees create opportunities to drive hands-on impact both with our customers and throughout the organization, which creates an environment where meaningful work is met with career growth and opportunity. As a result, we are proud to have been recognized as a Washington Post Top Workplace for seven consecutive years. Simply put, we are changing the way businesses operate and our employees are to thank for Appian's success.

Appian Corporation is an equal opportunity /affirmative action employer . All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, Pay Transparency Nondiscrimination .

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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