Programmatic Platforms Manager

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Job Description

The Washington Post continues to set the standard amongst publishers for innovation, speed, and ideas. Come join the Washington Post team and help continue the successes we have seen since Jeff Bezos purchased the company.

The Programmatic Platforms Manager will manage and implement strategic programmatic platforms to grow revenue while balancing user experience. We are looking for a candidate with familiarity of the programmatic landscape and technology. This person will interact directly with our ad operations group and report to the Director, Programmatic Partnerships and Strategy.

Responsibilities:
  • Manage day to day relationships with programmatic platforms on the Washington Post
  • Manage inventory set up and yield across all programmatic platforms targeting Display, Mobile and Video
  • Evaluate potential new partners and platforms to drive revenue growth
  • Work across multiple teams to implement new programmatic platforms
  • Understand operations and revenue from different channels of programmatic (Open RTB, fixed priced, floor priced auctions, programmatic guaranteed).
  • Monitor performance across all programmatic platforms
  • Develop strategies to increase programmatic yield
  • Grow US and International demand sources
  • Work cross-functionally with a variety of teams such as sales, client services, and operations

Requirements
  • 1-2 years of programmatic operations experience
  • Experience with behavioral targeting, audience targeting, retargeting, Supply Side Platforms, and programmatic sales
  • Firm understanding of campaign setup and trafficking within Google DFP or other ad server
  • Strong understanding of platform implementation strategies (waterfall vs header bidding vs server to server)
  • Data Management Platform experience
  • Data and yield analysis skills
  • Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
  • Demonstrate a strong ability to communicate effectively with both internal and external partners
  • BS or BA required


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Similar searches: Full Time, Experienced (Non-Manager), Media / Journalism / Advertising, Management, Program Manager