Programmatic Account Director

Job Description

As we continue to grow, The Washington Post is hiring a Programmatic Account Director (the internal title is Programmatic Partner). We are on the lookout for an enthusiastic and capable seller with experience selling programmatic solutions to our agency partners and their clients. We will require you to help guide our sales team in their programmatic conversations, as well as managing senior stakeholder relationships within agency trading desks. You will be a natural relationship builder, with strong analytical ability, who can play a crucial role in helping scale an already successful channel of revenue for the Washington Post.

In the role, you will:
  • Act as primary representative of The Washington Post with the programmatic leadership of an assigned agency holding company, as well as clients who have in-housed programmatic buying.
  • Help to contribute to and represent Washington Post thought leadership within the programmatic advertising industry.
  • Identify areas of potential programmatic revenue growth for the Washington Post and develop strategies and account plans to help deliver on this potential.
  • Act as a conduit between your assigned holding companies' automation needs and The Washington Post's product and pricing teams. Ensure that WaPo's products and pricing strategies remain fit for purpose within the wider programmatic industry.
  • Collaborate with The Washington Post's product marketing team to ensure programmatic sales narratives and collateral stay relevant to ever-changing market requirements.
  • Support our global client team on sales calls that encompass programmatic opportunities.
  • Help to develop programmatic sales capabilities among the wider sales organization.

For the role you have:
  • 7+ years of advertising agency-side or sales-side experience, preferably working for 3+ years as a programmatic specialist.
  • A deep book of senior contacts in within the programmatic divisions of major ad agency holding companies.
  • Strong communication skills (written and verbal), to ensure key internal and external stakeholders remain informed and engaged.
  • A bias toward action, the ability to take initiative, and the flexibility to pivot approach in the face of fast changing business conditions
  • Excellent written and oral presentation skills, as well as the ability to develop unique narratives in collaboration with internal marketing stakeholders.
  • The ability to travel, once possible.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?


Similar searches: Full Time, Experienced (Non-Manager), Media / Journalism / Advertising, Sales