How to Market Yourself to Potential Employers

Written by
Rebecca Smith

Published
Jul 12, 2018

Jul 12, 2018 • by Rebecca Smith

In a recent study, nearly 45 percent of job seekers claimed to use their mobile device daily to search for employment opportunities.

Finding a job in today's highly competitive climate can be very difficult. In order to stand out from the crowd of potential applicants, you will need to work hard to sell yourself.

Modern businesses want employees who are both tech and marketing savvy. Learning how to market yourself can lead to unique employment opportunities.

Before you go into a job interview, you will need to take the time to figure out how to appeal to an employer. Showing off your skills and your knowledge of their industry is very important.

The following are just some of the things you need to consider when attempting to market yourself to potential employers.

Learning How to Market Yourself is Easy with a Personal Brand

The world of social media provides job hunters with the unique ability to brand themselves.

More and more employers are starting to look a prospective employees social media pages to get a sense of who they are. Having an active LinkedIn and Facebook page can help you land your dream job.

When trying to build your personal brand, you need to first think about who your audience is. Making your posts industry-specific is a must.

Trying to appeal to too many people may lead to some big mistakes being made. Investing in the building of a website is also a good idea.

With your own website, you will be able to blog as much as you want. Consistently posting unique content is essential when trying to remain on the social media radar.

While this may be a bit time-consuming, it will be well worth the work you invest.

Let Your Personality Shine Through During Interviews

Trying to be like every other applicant an employer sees can backfire in a spectacular fashion. Your main goal needs to be making an impression on the employer.

When the interview process occurs, you need to work on letting your personality shine through. You want to show an employer that you have an engaging personality.

Often times, companies will want to put people with these types of personalities in sales positions.

Instead of using cookie cutter answers and industry jargon, you need show the employer who you really are. Over time, you will develop a knack for using your personality to impress employers during the interview process.

Don't Forget About Promotional Materials

Having information about yourself at the ready is also important. You never know who you are going to bump in to at a networking function or coffee shop.

One of the best ways to give information about yourself during these chance meetings is by having business cards printed up. Are you looking for more information about creating an effective business card design? Click this link to find out more about business cards and why having them is essential.

Usually, finding the right business card design will require a bit of trial and error. Looking for ways to constantly optimize your business card design is essential.

Find Common Ground With Your Interviewer

During the interview process, it is important to find common ground with the person conducting this interview. You want to show this person how much value you can add to the company should they hire you.

Drawing lines from your previous experience to the values a business has is important. Doing your homework before an interview will allow you to see what type of values a company holds in high regard.

Having this knowledge can help you avoid any missteps during the interview process. Going into one of these meetings without this information can lead to huge mistakes being made.

Generally, a simple Google search will allow you to find out pertinent information about a company.

Have a List of Companies You Want to Work For

Instead of trying to appeal to every company in your industry when looking for a job, you will need to make a list of your top picks. Honing in a few companies will allow you focus your efforts more.

Finding out everything you can about these companies will allow you to target your marketing with ease. Doing things like tweaking your resume to appeal to a company's sensibilities is a good idea.

Having multiple cover letters can help you catch the eye of an employer with ease. Trying to do a one-size-fits-all type of job application can lead to less than stellar results.

Think About Working With a Reputable Headhunter

If the job market in your area is exceptionally competitive, you may want to think about working with a reputable search firm.

Many larger corporations use headhunters to find top talent to fill the positions they have. Before signing on with a particular staffing agency, you need to take some time to review their reputation in the industry.

Ideally, you will want to work with a headhunter that is respected in the industry and that has been in the business for a while.

With the help of a good recruitment agency, you will be able to find the best positions available in your area with ease. Sitting down and discussing the types of positions you want is the only way to ensure this partnership is a successful one.

Need More Career Advice?

Learning how to market yourself to prospective employers can help you land your dream job with ease. While having the right skills is important, marketing yourself can make you increase your perceived value substantially.

Looking for more helpful career advice? Check out the great blogs on our site to find out more about choosing the right career.