How to Become a Successful Digital Marketing Consultant

Written by
Rebecca Smith

Jan 10, 2022

Jan 10, 2022 • by Rebecca Smith

In this day and age, online businesses are all around us. On top of that, there are tons of online jobs that not only offer a fair amount of money but also offer fulfillment and a whole world of different opportunities.

And in the world of online businesses, digital marketing consultants are a key part of the process. Digital marketing consultants can help brands and businesses establish a strong digital presence to start generating income from the internet. This includes social media, email marketing, SEO campaigns, among others.

Digital marketing consultants need to be versed in a lot of different skills and are usually awarded generously for them.

On top of that, we will also explain everything you need to know about starting a new career as a digital marketing consultant from the qualifications, to the skills, and even how much money you can make on the job.

So, in this article, we will show you how to become a digital marketing consultant. 

What is a Digital Marketing Consultant?

In its simplest form, a digital marketing consultant is a person that handles all the digital marketing needs of a certain brand or company. There are tons of people considering a switch to working as a digital marketing consultant as it’s a very fun job that offers a fair amount of money.

Whenever a company tries to launch an email marketing, social media, or even SEO campaign, a digital marketing consultant is there to guide them through the process. With a digital marketing consultant, businesses can make effective, and memorable marketing campaigns specifically designed for their audience.

What Does a Digital Marketing Consultant Do?

Digital marketing consultants handle a lot of tasks. In fact, there are many different types of digital marketing consultants who all specialize in different tasks. This includes SEO specialists, social media specialists, email marketing experts, and even branding and paid marketing specialists.

The uniting factor between all these types and specializations is that they all handle the digital presence of a brand. This includes GoogleAds, blogs, videos, websites, and everything you might find online.

What Qualifications Do You Need to Become a Digital Marketing Consultant?

Depending on the type of digital marketing consultant you want to be, there are likely to be different requirements and qualifications necessary. With that said, there are a couple of skills and tools that all digital marketing consultants need, regardless of their specialization.

Here are some of the key requirements to become a digital marketing consultant in this day and age;

Digital Marketing Consultant Skills

Digital marketing consultants need to have a wide array of skills and knowledge. To effectively do the job, a digital marketing consultant needs to know have tremendous understanding and knowledge of the current digital landscape, understanding of analytics, metrics, and other key data, human behavior, conversion optimization, and other relevant skills.

All these skills and more are absolutely necessary to handle email marketing campaigns, SEO, website design, paid ads, conversion optimization, and content marketing.

Besides your digital marketing knowledge and skills, you also need to be able to communicate with the project managers and clients clearly and effectively through the necessary mediums.

Those will mostly include general back and forth conversations through e-mail, Slack, Zoom, or other communication platforms. However, in some cases, you’ll also be required to pick up the phone and talk to the client on there using the company’s internal cloud-based phone system for more efficient communication.

Digital Marketing Consultant Tools

Along with all the skills needed for the job, you also need to have access to the right set of tools. Depending on your specialty, you’ll need a different set of digital marketing tools that accomplish specific tasks. These include tools to manage email campaigns, analyze websites and performance, and even content creation, and SEO tools.

When choosing tools for your digital marketing consultancy career, here are some of the top options used by consultants in the field;

  • Gsuite - used for emailing, documentation collaboration, reports, and meetings
  • Google Data Studio - used for reporting and integrating with Google Analytics
  • Mail Chimp - used for email marketing campaigns
  • SEMRush - used for SEO campaigns
  • Optinmonster - used for managing pop-ups, attracting email subscribers, and improving conversion rates

Remember that the tools from above are quite general. If you decide to specialize, you’ll likely only need to focus on the tools that are relevant to your field.

How Much Money Do Digital Marketing Consultants Make?

Your salary as a digital marketing consultant largely depends on your clientele, experience, and quality of work. Different consultants can make different salaries, especially if you’re working as a freelancer. When freelancing, it’s important to stay organized and keep track of the hours you’ve worked. For example, you can use a work time calculator tool that enables you to digitally clock in and clock out each time you start and finish work (this can usually be done straight from your mobile). As a freelancer, you’ll need automated time tracking solutions that offer geofencing features so that you can clock in and out remotely.

Currently, the salary for a digital marketing consultant in the United States averages around $63,000. As you can see, there’s a potential to make a substantial living through digital marketing consultancy. Among the reasons why you should become a digital marketing consultant, a decent salary is definitely one of them.

However, to make money as a digital marketing consultant, you need to be skilled in the job. On top of that, clients need to know that you provide quality work that brings in real results. This can take some time so stay patient.

To increase your chances of landing new clients, make sure to build a wide and varied portfolio with testimonials and hard data that shows how effective you are as a consultant. Additionally, it’s important to really understand your clients or employer before taking a job.

There are many digital marketing jobs that are designed to be deceiving. So, when testing the waters, make sure to apply techniques to ensure that the job is what it seems to be.

How to Become a Successful Digital Marketing Consultant

If you want to make the switch to digital marketing consultancy, there are a couple of steps you can take to smoothen out the process.

Here are the basic steps to becoming a successful digital marketing consultant;

Step 1: Build the Skills

The first thing to do is collect all the necessary knowledge and develop the right skills. This includes knowing the digital marketing landscape, understanding the terms, and practicing content creation and optimization. The more you practice, the better you get, so make sure to spend a lot of time building your skills.

Step 2: Find a Niche

The best way to find clients is to get good at a specific niche and area of marketing. This could be specializing in specific skills and aspects of digital marketing or knowing the ins and outs of very specific markets and how to target the right audience.

Step 3: Establish a Team & Brand

After figuring out the niche you want to work in, the next thing to do is find a team and build a brand. Your team should have a diverse set of skills and can handle all aspects of your niche or specialization to attract and help new clients.

Step 4: Choose Your Tools

On top of skilled and qualified team members, you need to equip your business with the right tools. We already discussed some of the most necessary tools for digital marketing consultants, however, different niches and teams might also need a different set of tools. It’s always best to choose tools that can help you and your team become more competent at your job.

Step 5: Set Your Price and Build a Network

Once you have your tools and team in place, you need to determine how much you’re going to start charging. You can have price tiers, packages, or offer a flat rate, whatever works best for your brand and business. From there, you can start building a network of clients and connect with other professionals who can get your name out there. The wider the network, the larger the potential to attract clients.

Step 6: Never Stop Learning

Even with regular clients and your business running smoothly, you always have to keep up with the times. New strategies, techniques, and tools come out on a daily basis, and it’s your job and responsibility as a consultant and team leader to stay ahead of the trends and keep your skills relevant in the very-changing digital market.

Step 7: Protect Your Health

Watching out for your health is just as important to becoming a successful digital marketing consultant. There are endless, very capable would be digital marketing professionals that don't pay enough attention to their health - whether it be physical, mental, or emotional health, that cripples themselves because it limits their capacity to deliver the best service possible.

Importance of Having an Online Presence as a Digital Marketing Consultant

One of the best ways to market your brand as a digital marketing consultant is with an online presence that works. Since your job is all about getting brands on the web and attracting customers, having a strong online presence can show potential clients that your team can do just that.

Additionally, most companies and businesses look for digital marketing consultants on the internet. With a strong online presence, you can potentially attract clients from all over the world, giving you and your brand a wider network of potential clients you can start working with.

What are the Pros & Cons of Becoming a Digital Marketing Consultant

Just like any job, there are pros and cons to becoming a digital marketing consultant. No job is perfect, and the same goes for a digital marketing consultancy. Here are some of the different pros and cons to switching to a digital marketing consultant career;


  • You can make decent money
  • You can connect with people from all around the world
  • Your job will always be different
  • You can work on your own time and in your own space
  • Teleworking and remote work is possible
  • You get to work for many different companies and clients


  • You have to sit in front of the computer all-day
  • It can be stressful and demanding
  • Some projects will likely fail


And that’s about all you have to know about starting a career as a digital marketing consultant. It can be a fun and interesting job, but it can also be very demanding. If you’re familiar with social media trends and know how to write and create quality content, this could be the right field for you.

Just about anyone can start a career as a digital marketing consultant, especially if you know how to build brands and attract customers. It won’t be the easiest thing to do, but it can be very rewarding in the end.

If you’re interested in starting a digital marketing career, now is a great time to make the switch. And by following our advice from above, you’ll have a much easier time than if you decided to go at it alone.