Looking To Land A Career in Marketing? Here are 8 Tips on How To Run A Successful Campaign

Written by
Rebecca Smith

Published
Aug 11, 2021

Aug 11, 2021 • by Rebecca Smith

Today, more and more people are finding success in online content creation. Taking advantage of this, brands are beginning to rely on social media. This is especially if they wish to expand their customer reach.

Over the last two years, TikTok took over the world. With over 2 billion downloads, the app is one of the biggest social media platforms worldwide. This makes it an effective marketing platform for entrepreneurs.

But, to find customers on the app, entrepreneurs must know how to take advantage of it. If you are an entrepreneur yourself, you must be well-versed about TikTok's algorithm. You must pull views and gain followers to have a stronger influence and credibility.

One way to boost this effort is to spend money and buy TikTok followers. Read on to know more ways on how you can run a successful marketing campaign on TikTok.

1. Invest Time and Money

Investing time and money can boost your brand's reach online. 

Consistent uploads can build trust with clients. Keeping your account active and boosting engagement is a must.

Buying TikTok views and followers can also help your brand. This can help give your business the exposure it needs to get started.

When buying views, you must treat every engagement like organic leads. You must also respond to comments to enhance engagements.

It's recommended that you buy views in increments though. Doing this will make your account's growth appear organic. 

2. Take Advantage of Hashtags

If you are not getting views on TikTok, you may not be using the right hashtags. 

Hashtags help TikTok users find the content they like. Using the right hashtags can expose your brand to potential customers. It can also provide exposure to potential sponsors and partners.

Although hashtags are useful, it isn't smart to flood a single post with hashtags. One to two popular hashtags and two lesser-used hashtags for one post are enough. 

Doing this guarantees visibility even to a small crowd of users. It also doesn't sacrifice exposure to a wider range of audiences.

3. Study the Algorithm

Successful social media marketing isn't based on luck. If you are serious about online marketing, you’ll have to study the numbers.

Social media marketing requires you to look at the platform's algorithm. If you want to look for new clients on TikTok, you must look at the analytics data.

For a successful marketing strategy online, you need to know your customers. You must ask yourself the following questions:

  • Which days are my clients most active?
  • What times are my clients most active?
  • What's the scope of my customer demographics? 
  • What kind of content do my clients engage with the most?

These are the metrics you must spend time studying to get more engagement on TikTok.

4. Follow a Schedule

If you know your customer demographic, you can begin to upload content. With this, you must set up a schedule detailing when customer engagement is at its peak.

You need to follow this schedule. Constant uploads can build trust and more viewer engagements for your brand.

But, constant uploads can be challenging if you are busy. 

You can keep making content using social media marketing tools though. These tools can schedule and manage social media accounts for you.

5. Collaborate With Influencers

Collaborating with social media influencers can boost your brand’s exposure. Some brands prefer to do this because influencers already have a big following. This makes it easier for you to get new customers.

A brand mention from an influencer with 1 million followers can do wonders for your brand. It's a guaranteed method of obtaining views, likes, and new followers.

It's recommended to start a collaboration with a micro-influencer first. Micro-influencers are people on social media with roughly 10,000 followers. 

Doing this can help you save money because micro-influencers won't charge much. Newer brands usually rely on them for exposure and views.

You can also partner with other creators with the same following you have. Doing this will allow you to join or form an online community.

6. Expand to Other Social Media Sites

Focusing on making one social media account successful can be a good strategy. But, you can miss opportunities if you ignore other social media platforms.

Aside from TikTok, you must take advantage of other social media platforms. These can include Facebook, YouTube, and Instagram.

You can take advantage of YouTube, where you can upload long videos. You can also use Facebook and post about your services.

The demographics on each platform differ but using them still gives extra exposure.

If you have a good number of IG followers, you can share other platforms on that account. As a result, your IG followers may check out your TikTok account.

Doing this allows you to target clients who might not be active on TikTok, but are active on other sites.

7. Get on the Trend

Entrepreneurs online must always be up to date with the latest trends. 

So, to get more TikTok views, you need to try to be one of the trending creators on the platform. Your content must be on the For You page (FYP) or at the Discover bar to get TikTok views free.

FYP exposure is crucial for brands on TikTok. If your content makes it to the FYP, you must take advantage of the exposure. You should also follow it up with another trending hit video.

8. Make Valuable Content

Putting out great content is important on any social media platform. 

It's how YouTubers are keeping and gaining subscribers even without the constant uploads. It's how TikTok influencers rose to fame.

When uploading, remember to keep the videos entertaining and informative. Check out the most successful videos on TikTok. Most of them are either one of those or both.

It's important to create great videos people will care about. Be creative and original. 

The tips mentioned above are some of the ways to run a successful marketing campaign on TikTok. But, you can also use recommendations from other platforms. 

Make valuable content, study customer demographics, follow a schedule, and collaborate with influencers. Always take advantage of hashtags and be active on other platforms.

Remember, a big following on social media is important for your brand. It can provide sponsorship deals and higher ad revenues. It also reinforces your brand's influence and credibility.