4 Hot Social Media Careers for Techies

Written by
Rebecca Smith

Jul 6, 2018

Jul 6, 2018 • by Rebecca Smith

If you have a degree in computer science, have worked in technical support, or know the ins and outs of coding, you have tons of options for lucrative social media careers.

The trick is to find a social media job that speaks to your interests just as much as it plays to your overall skill set.

Whether you want to work for yourself, or if you're looking to get hired in a permanent position at your dream company, you need to make sure you market yourself in the correct way.

That's what this post is all about.

In it, we'll let you know all about some of the most popular careers in social media that will likely be the perfect fit for you.

1. Marketing Consultant

One of the most popular social media careers -- especially for those who want to work for themselves.

Serving as an independent social media marketing consultant that companies can outsource.

In a nutshell, it will be your job to tell companies about the latest trends in social media marketing, let them know how different social media platforms work, and even educate brands about where their target market hangs out on social media.

This means that you'll need to do research on the most popular hashtags, photosets, social media influencer accounts, and more within specific industries.

You'll also help newer brands and companies who are just starting to use social media increase their follower count.

Then, you'll use the analytics provided by many social media platforms to leverage their entire marketing campaigns.

You'll learn things like when their followers are most likely to log on, the types of ads they respond to, and even integrate tools that allow users to shop directly from Instagram.

2. Professional Reputation Management

Nearly 3/4 of shoppers say that they're much more likely to trust a business that has plenty of positive online reviews.

If you're trying to understand how to get a job in social media, then you might consider working as a professional reputation manager for a brand.

Essentially, it will be your job to help your clients earn more online reviews. But more importantly, it's also your job to manage how the companies you're working for respond to reviews that are less than glowing.

Especially in today's world, it's easier than ever for companies to end up putting their foot in their mouths. One offensive tweet, aggressive response to a negative review, or just offering up a political opinion that alienates a market, can be the end of a business.

It's your job to vet every tweet, blog post, and Facebook status update that a brand puts out -- before they hit send and cause a reputation disaster.

You'll educate these brands about issues that are problematic, offensive/appropriative ad campaigns, or just comments that make brands look outdated.

3. Work as an Influencer

Becoming an influencer is the social media job that everyone wants.

Influencers are people on social media with large followings -- and their personalities are so well-regarded that they end up "influencing" consumer trends, products, and much more.

You might think that being an influencer is all about posting glamorous vacation pics and envy-inducing story updates about the free products companies send you.

But it requires a ton of work to get there.

First of all, choose a niche that you love, know a lot about, and feel that there's a big enough of a public interest surrounding it.

Post a minimum of three times a day -- morning, noon, and night -- and upload content that's just as useful as it is pretty to look at. You'll also need to communicate directly with your followers.

This means doing things like giveaways, getting active in the comments section, and liking/reposting what they share.

You can approach companies and offer a review in exchange for free products/services. As you grow, these companies will come to you.

4. Social Media Community Manager

Now, most consumers see a brand's social media accounts as a direct extension of their overall customer service.

If they want to check on the status of an order, have a question about a product, or even want to express a complaint?

They're highly likely to do it on social media.

As a community manager, it will be your job to respond to these inquiries in a timely and measured manner.

You'll also be in charge of planning events, writing press releases, and even building relationships with other brands in the area.

In some cases, you may also need to educate the company that you're working for about how they can scale their services and increase their cybersecurity as their following grows.

This is where a familiarity with the characteristics of cloud computing comes into play.

The more customer data that you collect, the harder that you'll need to work to keep it safe. Knowing how the cloud can help you to increase your website and social media page uptime while protecting client data at the same time, is essential.

Which of These Social Media Careers will you Choose?

Whether you decide you want to work as an influencer or as a professional reputation manager, we hope that this list of possible social media careers has you feeling inspired.

Remember that, especially in today's image-obsessed world, companies are in dire need of experts to help them to create engaging posts that will generate serious likes and follows.

Of course, these are far from the only types of social media jobs out there.

Looking to connect with more opportunities?

We've got you covered.

Check out our job board to find the perfect position for you, and keep reading our blog to learn the best ways to make your resume stand out.