If your small business doesn't have an online presence, you're missing out on a ton of customers. After all, if you don't have a website - how are people supposed to find you online?
But if you're short on cash, you might think that you don't have the money needed to build a website for your small business.
Thankfully, developing a website for your small business doesn't have to be expensive.
Keep reading and I'll show you what it takes to build business websites on a budget. Put these tips into action and you'll be shocked by what you can achieve even with a relatively modest amount of cash.
What Are Your Needs?
Business websites are not all the same. The needs of your business website will likely be different to the needs of another business website. This is important to note because this difference can have a big impact on the price of your site.
If you need a simple website that just provides people with a way to learn more about your services, your website will not cost much. But if you need a website with some custom functionality, you'll need to spend more.
Because of this, it helps to nail down the essential aspects of your ideal website. Only then will you be able to figure out what your ideal business website is going to really cost you.
Consider Using a Website Builder
Even if you don't consider yourself to be a technically minded person, a website builder can still help you create something that looks great.
You'll find that a website builder costs a lot less than what you'd expect to pay when working with a web design firm. This is normally because you're dealing with existing templates and you don't have to pay for labor.
There are many different kinds of website builders to choose from and they all provide a ton of features. If you're unsure of which one you should go for, you might want to read some reviews. Make sure you read a wide range of reviews. This'll help you develop an unbiased opinion.
Some website builder tools will provide you with a free trial. You can use these free trials to work out whether the platform is a good fit for you or not.
Take a moment to work out the long-term costs associated with using a website builder. Some services are going to charge you a monthly fee. This fee will need to be paid, for as long as your website is being hosted by the website building company.
Hire a Freelancer
You also have the option of working with a freelancer. A freelancer is going to be a lot cheaper than what you'd expect to pay when working with a website building agency.
There are websites that allow you to post a 'job' based on your business website project. People will then reach out to you and pitch themselves as the ideal candidate.
When you are using a platform like this, be aware of the risks of working with international freelancers. If English is not their first language, you could run into problems when trying to explain what you want from your website. This can create a lot of back and forth, which can amount to a lot of wasted time.
Make sure you take a look at past examples of work. This'll let you see how good the freelancer is.
You should also spend some time speaking to them over Skype. In doing so, you'll be able to learn more about how they approach projects. This'll let you work out how long it will take for your website to be completed. You can also ask them about future projects, that relate to digital marketing. You may need their help with SEO, for instance.
Build It Yourself
Even if you've never built a website by yourself before, it doesn't mean you'll never be able to. This option is different from using a website builder.
That's because with this option, you're building your site on top of the WordPress platform, using the hosting provided by a hosting company. You will then use a theme so that your website has a design you are comfortable with. You'll then edit your site so that it has the content you want it to have.
Your main costs here are going to be the hosting and the theme. For the hosting, you'll generally find that costs are around $10-30 a month. A good quality theme is going to cost you around $75 plus. WordPress is free to use on your site.
There are many tutorials on YouTube that will teach you how to set up a WordPress site. These tutorials will teach you how to install your theme as well as how to write content when using WordPress.
If your website is going to experience a lot of changes in the future, in terms of traffic numbers of just content, you may need to hire support.
A WordPress support service will ensure your WordPress setup works as it should, no matter what is going on. If you're not convinced, this article should help you learn more about how a WordPress support service can benefit you.
Budget Business Websites?
Building business websites on a budget can seem tough. But with the right approach, it's actually not that hard to create an impressive site for your business, using a small amount of cash.
In this post, we've reviewed what it takes to build a business website on a budget. You need to be realistic about your needs. You must also consider whether it's a good idea to work with a freelancer.
Remember, you can always build the site yourself. Platforms like WordPress make it incredibly easy to do this. Plus there are tons of tutorials on YouTube that'll help you if you get stuck.
Want to know how office design can affect productivity? Check out this blog post to learn more!