6 Digital Marketing Strategies That Actually Work

Written by
Rebecca Smith

Published
May 3, 2021

May 3, 2021 • by Rebecca Smith

In search of the best digital marketing strategies? Want to build the online presence of your business?

While there are a lot of great digital marketing strategies out there, it can be tricky to cut through the noise and find out what really works. Fortunately, there are many digital marketing strategies that will deliver on their promises if you use them right.

In this article, we'll give you a rundown of the 6 best digital marketing strategies that actually work.

1. Search Engine Optimization

One of the most tried-and-true digital marketing strategies out there is search engine optimization or SEO.

SEO is, as the name suggests, a strategy for making your website start being shown in search engine results more often. By optimizing the technical side of your site, ensuring it works great on mobile devices, improving site speed, and getting more backlinks, you'll improve your site's SEO. As a result, it will start getting more traffic in a natural and cost-effective way.

There are many elements to a great SEO strategy, so you'll want to be sure to learn everything you can about SEO or hire professionals to help you get it right. However, once you start using SEO well it can make a big impact on your online presence and ability to get new customers online.

2. Content Marketing Techniques

Especially when used with SEO, creating a content marketing plan is one of the best digital marketing strategies you can use for your business. 

With content marketing, your business will create content that is aimed at your target audience and customers. Content can range from simple blog posts, videos, podcasts, white papers, case studies, or even ebooks.

The point of a content marketing strategy is to provide value to your customers first. Only then, should you ask them to make a purchase or use your services. With content marketing, you'll be taking an "inbound approach" that is a far cry from traditional direct marketing methods such as cold calling. It can also be much more effective and affordable.

Whether you own an online marking business or another type of business, content marketing can be very helpful for finding new customers and clients.

3. Video Marketing

While video marketing is actually a form of content marketing, it's well worth mentioning all on its own. Videos are one of the most popular types of content out there, and your business can use this fact to its advantage.

Creating engaging and informational video content can be very helpful for pulling in new customers and furthering your relationship with existing ones. YouTube is actually the second most popular search engine, and if you have a lot of great videos hosted on the site, you can get your business a lot of traction as well.

By using video content to your advantage, you'll increase the authority of your business. You'll also gain new customers in the process.

4. Pay-Per-Click Advertising

Unlike when using SEO, pay-per-click advertising will require you to constantly be spending money to get results. However, this is not as bad as it sounds. This is because PPC advertising is a very cost-effective method of advertising your business and is much better for small budgets than traditional ads are. 

PPC and social media ads are also highly customizable and targetable, meaning that you'll be able to more easily reach your target customers than when using a billboard or another form of traditional advertising.

Whether you choose to use Google Ads, Bing Ads, or social media ads on sites such as Facebook, online advertising can be a great help when building your business online. If you're looking for a digital marketing strategy that simply works and works well, PPC ads are for you.

5. Email Marketing

Another key digital marketing strategy that your business should be making use of is email marketing. Far from being replaced by social media, email marketing is still highly effective for building strong relationships with customers and getting more sales.

Emails can be highly effective for bringing potential customers further into your world and growing the relationship over time.

Fortunately, you can also automate much of your email marketing strategy. Email marketing tools can allow you to market to your email list in an effective and automatic way, allowing you to get a lot done with a small amount of effort.

By using email workflows and sending marketing messages automatically, you'll be able to strengthen your business online and get more sales than ever before.

6. Social Media Marketing

While social media is entirely free to use, that doesn't mean it's not a great tool for your business to be making use of.

Social media marketing serves as a great way to both attract new customers to your business and help you build deeper relationships with your existing ones. By posting on social media platforms regularly and having an honest and down-to-earth dialogue with customers and followers, you'll strengthen the reputation of your business. You'll also bring more people into your sales funnel.

Especially because it's free to use and because so many different types of people are on it, using social media can be highly beneficial for building your business and getting better results on the web.

Growing Your Business With These Digital Marketing Strategies

If you want to grow your business online, you need to make use of the digital marketing strategies listed above. If done right, the strategies above are all you need to make sure your business is thriving in the digital age.

Want to find more useful digital marketing guides? Take a closer look at our blog now to find more tricks, tips, and advice that can help.