The Best Ways to Develop Your Skills in a Marketing Career

Written by
Rebecca Smith

Jul 5, 2018

Jul 5, 2018 • by Rebecca Smith

Marketing managers have got it made. According to the Bureau of Labor Statistics, the average salary for marketing managers is around $130,000 per year.

Challenges and variety are in no short supply in the field of marketing. It's a rewarding and interesting career path.

Are you wondering how to get started in marketing? Do you want to make the most of your existing marketing career? The basics are the same.

Read about how you can go places in this exciting field.

Is Marketing a Good Career for You?

If you are thinking about getting into marketing, you've got your work cut out for you. It's a competitive field that requires a wide range of skills.

A marketing qualification may get your foot in the door, but you'll need intuition and leadership ability to get to the top. Creative talent and great communication skills are vital for a career in marketing.

You'll need to keep working at your skills to keep growing in your career. Here are the basics.

Love What You Do

The most successful marketers are in love with their job. It is easy to stay committed to something and keep learning about it when you're passionate. Reading as much as you can about the topic will keep you keen and motivated.

One of the easiest ways to stay up to date with the latest marketing trends is to follow industry blogs and leaders.

This year has seen some exciting developments in the world of digital marketing. These include the rise of chatbots, Google's Mobile First Approach, and others. Read more now about these innovations.

Take time to explore areas of marketing outside of your comfort zone. Ask to shadow fellow employees to find out how their job ties in with yours. Take advantage of in-house training to expand your knowledge in other areas of the business.

Work on Your Assets

Some things will never go out of fashion, regardless of modern-day progress. Communication skills, writing, and storytelling are sought-after talents.

They're also things that you'll get to use every day. Pay attention to your writing skills in daily correspondence. Think about how to get your message across when you talk to your peers and superiors. Use storytelling to bring lively interest to your interpersonal interactions.

All this practice will come in handy when you're crafting marketing material.

If you are a specialist in a creative field, keep working at your art.

Are you a master video editor? Download some stock photos and keep fine-tuning your skills. Writers, make a point of penning a few thousand words a day.

Focus on improving your strong areas, but don't neglect to explore new ones.

Try New Things

You shouldn't stick to the parameters of your job description when it comes to learning new things.

Explore new avenues of expression and experience. For example, you could start a podcast, publish a newsletter or code your own website. Why not dabble in graphic design?

There's no harm in starting a sideline project in new areas of interest. Without pressure to earn a living from these interests, you are free to learn in your own time.

Share Your Knowledge

Help others where you can. If you're good at content writing, help others edit their work. Assist your colleagues with social media content and take part in team brainstorms.

Not only will these instances serve as a revision of what you already know, you might learn something new from someone else.

Keep Questioning

Focus on the 'why' during your daily tasks. Investigate the reasons for an increase in like and shares on social media or a downswing in your blog traffic.

This is the only way to figure out what works for your audience.

When citing stats and figures from other sources, question their reasoning. Double-check everything - spelling, grammar, and facts. Do some research of your own to add a fresh angle to a well-worn topic.

Have a Growth Mindset

Although learning new things is part of a growth mindset, it's not the most important part.

The most important element of this way of thinking is believing that you will benefit from your extra effort. This includes a positive attitude towards negative feedback and failure.

When you have a growth mindset you are always looking for ways to improve yourself. Learn to seek criticism on your path towards a flourishing career in marketing.

A growth mindset is a shortcut to growing your career.

Plan to Succeed

Map out a career plan for yourself. Goals are important milestones for improvement.

Discuss your ambitions with your manager. They may be able to assist by including you in relevant training or recommend areas for further study.

When a promotion becomes available, your name may be foremost in their mind.

Grow Your Marketing Career

As you keep improving your knowledge and skills, you're going to outgrow your current job. When that time comes, you should market yourself like you would any other brand.

Explore options within your own company first. Is there a job opening that seems like the perfect fit for you? Apply for it. Be sure to mention all the side-line skills you've developed along the way.

Should you want to head for greener pastures, scrutinize the marketing job ads. Shortlist a few options that will help you to continue learning and evolving.

Put your best marketing skills to the test when applying for a new position. Write yourself a glowing recommendation.

Don't pull any punches highlighting your unique skills, drive, and value as a team player. The current job market is not for the faint-hearted.

Find Your Dream Job

Keep reading our jobs blog for more advice on how to build your marketing career and improve your skills in almost any field.

When you're ready to take that next step, you'll find plenty of opportunities on these pages. Upload your resume and start getting alerts for your perfect job.