5 Effective Ways to Recruit Potential Job Candidates

Written by
Rebecca Smith

Jul 3, 2018

Jul 3, 2018 • by Rebecca Smith

Your company is expanding and in need of fresh talent to join its ranks. Or, you may need to fill a position as quickly as possible.

As a manager or company owner, you sift through dozens - maybe hundreds - of applications on a regular basis. On top of all your other responsibilities, it can be challenging to find the best candidates.

But what if there was a way you could not only secure more applicants, but the most promising job candidates?

In this article, we'll explore 5 of the most effective recruiting ideas. Let's get started!

1. Consider In-House Candidates

Are there individuals already among your ranks who qualify for a promotion? Is there a particular employee whom you feel is more than capable of fulfilling a certain role? Are you confident that they can deliver quality results?

Before you consider how to recruit people, first, examine your current staff. Think about which individuals are constantly behind your company's biggest accomplishments. Then, consider their qualifications outside their current roles.

After much consideration, offer your in-house job candidates the opportunity to interview. Before and during interviewing them, be sure to highlight their strengths and accomplishments. You should also take the time to explain why you feel that they're the most qualified and deserving of the job.

Promoting and providing opportunities to current employees not only boosts company morale. It also makes your employees feel appreciated for their work ethic and accomplishments.

2. Review Your Website

Believe it or not, but your website is one of the most powerful recruitment tools under your belt.

A website is often the first taste people get of your company. The same goes for potential candidates who are looking for work.

If you don't know where your website ranks on Google, how can candidates find out about your company? Potential employees can gauge what your company is all about based on your website. A website can tell them about what you do, as well as your company culture and philosophy.

And what if you don't have a website? Your company could very well be in the dark not only to potential customers but to job candidates, too.

So, the first order of business. Evaluate where your website stands and the message you want it to convey about your company. Then, consider how to improve it to appeal more to potential employees.

3. Embrace Social Media & Job Recruitment Sites

There is still some merit to listing job openings in local classifieds. But, to outreach to the best candidates, it's important for you to venture beyond your local sphere.

That's where job recruitment websites like Indeed and Simply Hired come into play. These types of sites allow employers to list job postings at little to no cost. They also allow simplify the job application and review process.

You can also advertise job openings on your company's social media pages. Doing so will enable people to share your posts and spread the word. You should also be sure to update your company's LinkedIn page and post about the job openings there.

But what's the best way to recruit employees on these types of websites? We'll explore that next.

How to Recruit on Job Search Websites & Social Media

First, grab people's attention with an interesting hook and introduction. Tell them a little about your company, its mission, and what exactly the job position entails.

Avoid descriptions that read like long blocks of text or lists. Condense the necessary qualifications and skills in an easy-to-read format.

Consider the variety of formats with social media. Can you post pictures and videos?

Which of your social media pages garner the most traction? Create engaging content for your pages that highlight your company's job opportunities.

Most job recruitment websites allow candidates to upload their resumes and cover letters. You don't necessarily have to, however. Instead, encourage them to visit your website and explicitly tell them how to apply.

4. Participate in Industry Conferences & Events

There are many ways you can stay active in your industry. For starters, encourage your employees to attend industry events and conferences. Job recruitment fairs are also good places to market new positions at your company.

By doing so, you'll engage with others in the industry and bridge the gaps between your companies. So, when the time comes to hire, you can ask for referrals. Plus, industry events are usually bustling with fresh talent looking for work.

Make sure that your making your company's voice heard at these conferences and events. Part of that requires strong marketing.

Presenting a booth, using visuals, or passing out swag are some classic ways to engage people. Pull up banners are also an effective marketing choice at industry events.

The bottom line? The stronger your relationships, the more these will positively affect your business.

5. Stay Connected with Interested Candidates

You've received a wave of resumes and have interviewed with the best candidates. Now, what do you do?

For starters, don't leave your candidates wondering. The longer they have to wait for an answer, the more likely they will start to look elsewhere. This can hurt all the progress you've made in the recruitment phase.

Give them a timeframe of when they'll hear back from you and stick with it. In the meantime, make sure to stay in contact with them. You can do so by sending a friendly follow-up email or reaching out to them on LinkedIn.

Nurture the relationship early on. By doing so, you can build stronger relationships with your future employees.

Recruit & Hire the Best Job Candidates

Now you have a better understanding of how to recruit people into your company. So, what's stopping you from finding your future employees?

By implementing these 5 recruiting ideas, you'll find the best job candidates in no time.

Recruiting and hiring new employees is an exciting time for your company. There is no better time than right now to make sure your company is growing to its fullest potential.

For more helpful information, keep updated with our careers blog!