Top Ways to Sell Yourself and Get the Job You Want

Written by
Rebecca Smith

Nov 2, 2020

Nov 2, 2020 • by Rebecca Smith

When you apply for jobs, it is an attempt to sell yourself to various employers. It is no different than trying to sell a service to potential customers. The only difference is the employers are the potential customers, and you're the employee offering a labor service to them.  


You have to ask yourself, "Why would an employer want to hire me? What experience, education, and skills do I bring to the table?" Employers are very adamant about hiring candidates who have the right skills and experience. A formal education, such as a college degree, does not matter as much as you might think because it doesn't mean you have the skills and experience to do the job. 


Therefore, you must present a strong case as to why an employer should hire you. If you can make yourself look like a more valuable job candidate than your competition, you will have a better chance of getting any job that you want.


Below are the top ways to sell yourself and get the job you want. 


1) Treat Yourself like a Company or Brand


Think of yourself as a company that has done a lot of great things in the past. During your interview with potential employers, talk about your past accomplishments and how those accomplishments benefited other people and businesses. 


Act as if you want to sell a company to potential employers. But instead of selling a real company, you are selling yourself and all of the knowledge and mental assets you bring along with you.


In other words, you need to brand yourself in a way that makes employers recognize your accomplishments and have the eagerness to want to hire you.


2) Be Authentic and Enthusiastic


So many job candidates act like robots during job interviews. They'll give direct answers to questions without adding anything else of value. Interviewers want candidates who go beyond just answering questions by telling stories and asking questions of their own. It will help if you show a genuine interest in the job that you want.


If you act authentic and enthusiastic about the job position, employers will be more willing to hire you. They don't want someone who is merely looking for a job for the sake of getting a paycheck. They want a person who will be motivated to bring more value to the company. 


3) Research the Company


Another common mistake that job applicants make is not researching the company beforehand. You can impress interviewers by demonstrating that you already know the company's background information and its culture. Then you can tell them how you'll fit into that culture and add more value to it. 


You might be applying to several different companies, so it might be challenging to learn everything about each company. But you only need to concern yourself with the companies that actually want to interview you. 


Once you get a callback to schedule an interview, go on the internet and learn as much information as you can about that company. It will prepare you to have an engaging conversation with the interviewer about the company, which will impress them much.    


4) Stay Positive About Your Past


Staying positive is essential during a job interview. If you say anything negative about your previous employers, it will be an instant red flag to disqualify you from getting the job. It is crucial to remain optimistic and positive about everything that you did in the past.


For example, if the interviewer asks you something like, "Why did you leave your last job?", then try to put a positive spin on it. You could say you had to move to a new location or was laid off because of downsizing. This would be a logical explanation that remains positive and realistic without being negative. 


5) Keep Your Resume Simple and Detailed


Since employers have to look through dozens of resumes, it is better to create a one-page resume that is fully detailed about your past accomplishments. List all of the schools you attended as well as the degrees and certifications you received from them. If you had an impressive GPA at those schools, you could put it there too. 


As for your work history, highlight the names of companies you worked for previously and list the duties you performed at each one. Make sure the skills required for each job position are mentioned too. That will give your current potential employer a better idea of what skills you could bring to their organization. 


6) Improve Yourself and Learn New Things


There is always room for you to make improvements to yourself. The job market is very competitive, so you need to go out of your way to impress potential employers. 


For instance, if you find that you lack specific qualifications for a particular job you want to have, do your best to obtain those qualifications. This could mean going back to school to earn a license or certification required for the job. 


Perhaps a potential employer wants you to have a certain number of years of experience in a particular field before hiring you for the job you want. In that case, you don't be afraid to take a different job that will give you this experience. 


7) Practice the Interview


Practice makes perfect. Before you go to any job interview, prepare for it by participating in a practice interview with a friend, family member, or interview coach. You can find a lot of freelance coaches online who can help prepare you for a real interview. They will give you tips and let you know which areas of your interview style need improvement. 


The mock interviewer should ask all the standard questions that you would expect the real interviewer to ask. The more practice you have at answering those questions, the more confidence you will have by the time the actual interview comes along. Confidence is the key to winning anyone over, whether it is an employer or partner.