Do you often get complimented on your unique home design and decoration taste? Do you love planning your home decor, choosing the right paint colors for your walls, and arranging furniture in an aesthetically-appealing manner?
If you answered yes to these questions, then interior design and decoration might be the perfect profession for you.
If you want to pursue a career in the field of interior design, the first thing you need to do is choosing the best interior design school.
After completing your basic education, the next thing you need to do is create an online design portfolio containing your best designs and updated info. Each project you have under your belt provides you with an opportunity to showcase your brilliance and expertise as a creative designer and land you more clients.
Taking Your Interior Design Business to the Next Level
According to LuxeDecor, a luxury home decor store, “How you make your space look its best is an art which is equally important as buying beautiful artwork and decorative!”
Simply put, interior designers are individuals who work with businesses and homeowners to create solutions that are attractive, unique, and highly functional.
Once you've completed your formal education and also created an online portfolio, it's time to pay attention to the following tips to grow your interior design business:
Market Yourself by Updating Your Business Cards
Even in today's tech-driven world, you cannot underestimate the power of business cards. Many potential customers still consider it as a benchmark to gauge your industry experience.
Make sure your business card includes all the appellations you've earned in your interior design career. Also, list down your business memberships, including ASID or IIDA.
If you work for another company and your firm does not make business cards for their employees, you can create one for yourself.
Your business card not only reflects your professional expertise, but it also enables you to catch up with your existing contacts.
Don't forget to keep your email signature line consistent with your business cards.
Develop Additional Skills
Make sure you keep yourself updated with the latest industry trends and the best interior design practices. For this, you have to work hard towards establishing a skill set that covers both the creative and technical requirements of your position.
Apart from that, you must also be able to maintain effective communication with your colleagues and clients.
Last but not least, as an interior designer, you should have impeccable project management skills.
You may need to work on different projects simultaneously, and that too under fixed deadlines. This is why it's important that you learn to multitask and deliver the best results while working under pressure.
Get NCIDQ Certification
The NCIDQ is the most popular licensing exam for interior designers, which is governed by CIDQ.
If you live in Canada or the USA, you'll need this certification for the practice of interior design. On top of this certification, it is also important to keep up with industry advancements, new apps, and technology.
Learn how to use interior design tools and apps to deliver more in less amount of time. You can benefit from video conferencing apps that also include a screen-share feature to connect with your clients.
Pinterest private boards and project management tools like Plutio will help you better deal with your unending to-do lists.
Take Advantage of Social Media
Creating an online presence through a website and social media platforms is a great way to showcase your best projects and land more clients.
Make sure your social media presence reflects your most recent projects. Invest time and energy in updating profiles on the most prominent social media channels, including Facebook, Houzz, Pinterest, Instagram, and Snapchat.
Tip to consider: You can even drive more conversions by linking your posts back to your website.
Redesign Your Website
Interior design companies that don't give a facelift to their websites every few months look outdated. Especially after the COVID-19 crisis, people prefer to do business online.
You'll miss out on a large number of potential clients if you do not have a user-friendly website. Also, your website must be mobile responsive and easy-to-navigate.
Updating your business website is an opportunity to reinvent its look and improve functionality. Talk with a proficient website designer and discuss your options.
Show Off Your Expertise in Writing
If public speaking isn't your cup of tea, you can consider showing off your talent through writing. You can easily do this by starting a blog on your personal or company website.
Also, you can guest post on other established interior design blogs and websites. Once people start recognizing you as an expert source of high-quality interior design articles, they would like to connect with you personally for their home and commercial projects.
Simply create a professional writer's bio and add links back to your website to enable readers to reach out directly through your write-ups.
Stand Out from the Competition
One of the ways you can stand out from the crowd is understanding your competition and offering things your competitors do not have on their list of services.
Acquiring industry-specific certifications is one of the ways you can earn the trust of your potential customers.
Even if you offer a similar set of services, you can reduce the turnaround time to get a competitive advantage for your business.
Build a Loyal Client Base
As an interior designer, your ultimate objective is to build a loyal customer base. When satisfied clients share their experience with others, it automatically improves your marketing momentum.
Add client's reviews on your website so potential customers can review those testimonials and trust your services.
Attend Industry Events
Trade shows or industry events are a great way to keep your business connected with the latest news.
It also provides you with an opportunity to collaborate with other businesses working in a similar space. Also, you would be able to earn a client or two through this approach.
In addition, interior designers must know local codes and legal practices. Knowing about your local laws and codes can go a long way. Staying abreast of this info gives interior designers a competitive advantage over interior decorators.
When it comes to interior design, the learning process never ends. To keep yourself and your business updated with trending practices, just ensure you invest your time, money, and resources into learning new things.
Take a class or workshop in 3D rendering, Revit, or Photoshop to improve your skills. Most of the interior design schools also offer supplementary courses in a wide range of design and decoration subjects.
Becoming a proficient interior designer isn't a goal you can achieve overnight. It takes a great deal of effort, practice, and learning to secure a position that you've yearned for your entire life.
You can start small. But just ensure you put in consistent effort and your resources to turn your small business into your dream project.
So are you ready to take your interior design business to the next level? Take a hint from this post and amaze everyone with your extraordinary creative skills and professional expertise. We wish you all the best...