Becoming a Social Media Manager

Written by
Rebecca Smith

Published
Sep 14, 2020

Sep 14, 2020 • by Rebecca Smith

As the current pandemic continues to disrupt the entire economic fabric of the world, it becomes more and more crucial to prepare for seismic changes in your own life -- and especially in your employment and career goals.

Those who continue to cling for dear life to their current job status, their current career trajectory, and their current notions on what life is supposed to give to them, are like shipwreck survivors on a raft in the middle of the ocean. They are at the mercy of the wind and the currents, and their own dreams and determinations are of little importance anymore. They may be swept to safety on a tropical shore -- or they may be sunk by a ferocious storm at sea. But whatever happens to them, they are definitely not in control of their own destiny anymore. And this usually breeds a sense of despair and cynicism. It’s one thing to be stoic about the slings and arrows that are thrown at us -- that is something we all have in common -- but it’s quite another thing to simply give up and let whatever currents and trends and happenstance come along and drag you in their wake. 

So if you’ve been moping about, thinking that you’ll sit back and let the forces of coincidence or serendipity take care of your financial security, you are headed for a bad fall.

The wiser course, and one that can be a lot of fun as well, is to become proactive and start adding new skills to your resume and become flexible enough to transform yourself from a mindless drudge floating on a raft to nowhere into a winner with a positive mindset and great opportunities ahead of you.

And one of the best ways to do that is to prepare yourself right now to become a social media manager. The beauty of this position is that a social media manager is not a narrowly-defined or restricted field of operations where you need a certain type of certificate or license of some kind to operate. The field is wide open, and encompasses a vast multitude of responsibilities and parameters that are only limited by the job description and your own imagination.

Here are some of the main duties of a social media manager; if you enjoy doing any of these, you are going to love working as a social media manager:

Creating and posting content on social media platforms. You’ll be running Facebook pages, blog sites, Twitter accounts, Instagram accounts, e-newsletters, and so on. You’ll be held responsible for providing original and quality content as well as increasing reach. You will need to know how to use an Instagram follower check counter as well as other details. So if you’re a perfectionist or come close to being one, this is the kind of work you already glory in; you’ll be inspiring others to give of their best for your social media posts, and you’ll be creating it yourself with the written word, graphics, and video. You get to work with today’s most glamorous and interesting influencers, and along the way you will probably become a recognized influencer yourself!

Even if you’re the shy retiring type, you can make the job of social media manager work for you by simply delegating all the public work to others, and then sit back and bury yourself in keeping the books and managing schedules. Possibly the only type of person unfit for the job of social media manager is someone raised by moss in the forest. It ain’t rocket science!

It stands to reason that you’ll be creating and placing ads on your social media accounts. And the good news is that major advertisers continue their flight from newsprint, radio, and television, to social media with their advertising dollars. So if you’re asked to sell advertising as part of your job as social media manager, don’t sweat it; in most cases you’ll simply be answering emails from advertisers who are already committed to using your platforms for their products. 

Now it’s time to let the secret out of the bag -- you are probably already a social media manager!

Are you active on Twitter, on LinkedIn, on Facebook, and do you have an active blog site? If you do, then you are already managing your own social media, and you understand the basic nuts and bolts of the process. Now all you need to do is take some of the many tutorials that each social media platform offers, for free, to take your communication and marketing skills to the next level. At that point, once you’ve played around with your own social media and discovered what works and what doesn’t work, you’re ready to go out and get a real job as a social media manager -- with a salary and benefits. 

It’s a position that didn’t exist twenty years ago but is now in such great demand that universities can’t keep up with the demand for degrees in social media management. 

If you’ve built up the proper support network of viewers and fans, the job offers will organically start coming as soon as you let it be known you’re ready!