With increased competition in the workforce, especially in the wake of the coronavirus pandemic, it is essential that you put in the extra effort to push your career forward. But what does extra effort mean? Does it mean you have to work after hours and on weekends? Does it mean you have to volunteer yourself for tasks outside your scope of responsibility?
It’s as simple as “yes”. All of the above may contribute to your future success and growth. However, those actions are performed within the vacuum of your current company. As marketers, we are trained to promote and position a company's product or service to a targeted external audience. If a company's marketing strategy revolved solely around internal communication and ignored the prospects of identifying clients... well, the company would not be around for too long. Similarly, as an ambitious marketing professional, to maximize your value you need to promote and position yourself as an expert to the outside world.
The digital revolution has made an irreversible impact on marketing and on jobs growth and recruitment at a global level. According to some experts, 90% of all marketing roles now require a degree of digital skills and experience. Digital is no longer a desirable addition to marketing, it’s an integral component of any strong skillset. A growing number of organizations are adopting digital strategies and allocating an increasing proportion of their marketing budget to digital practices in response to the increased ROI that they can bring.
Because of these demonstrable benefits, the demand for skilled, adaptable marketing professionals has never been higher. But 64% of recruiters report a shortage of skilled digital marketers . Despite this need, there is an undeniable digital skills gap that is affecting organizations and their ability to hire competent candidates. As demand far outweighs supply, these companies find themselves in competition with one another, which often results in increasingly lucrative salaries and benefits packages.
As a skilled, cross-functional digital professional, you are a precious commercial commodity, and incredibly well positioned to be able to gain the job of your dreams! All you need to do is present the most persuasive argument possible to a potential employer that demonstrates you are the perfect candidate for the role. Here are five things you can do to help you land your dream marketing job.
Reflect on Your Aspirations and Goals
You can’t go after your “dream job” if you don’t know what it is. Blindly going after something with a lack of a clear plan will hold you back from growing and have you staying in an unfulfilling job. Now is the perfect time to reflect on your aspirations and which direction you want to take your career. Take time to reflect on what your ultimate goals are and what your dream job would look like in order to create a tailored job search strategy. Do you want to become a CMO of a Fortune 500 company or do you want to lead marketing and digital innovation at a startup? Be aware of your passions and aspirations. Reflecting on your career objectives will help set a clearer career path and motivate you toward reaching your goals.
Perfect Your Online Presence
Ninety-three percent of employers use social networks to screen candidates during the interview process. This means that even if your interview is successful, a fantastic posting of custom content or a custom website can give you a significant edge, while a poorly thought out tweet from years ago or a Facebook party photo could be all it takes for you to miss out on a job offer. Experts everywhere agree, as in this recent blog post that, “Social media marketing has been a vital part of growing a successful business for some years now, but during the COVID-19 pandemic, this has taken on a whole new aspect.” Use this to your advantage. Show your marketing chops on your own social media accounts! Whether you’re creating the content yourself, using an outsourced service like Flocksy, Upwork, or Freelancer, or some combination of all to demonstrate what you can do – at the end of that day, that is what sets you apart from the competition. It may also bring businesses to your doorstep without ever having reached out to them as well.
Master one skill
It is good to be a jack of all trades, especially early in your career. However, it is better to know one thing really well so that your coworkers rely on you for a solution. Marketing can be broken down to 11 sub-areas: digital, event management, customer relationship management, branding, graphic design, business development, communication, market research, advertising, content, and analytics. (Each of those areas can be broken down further). An integrated marketing approach incorporates all of those areas, but which one should you choose to master? Selecting your area of expertise can be challenging in the beginning. Get to know each area by doing research and follow the leads of other professionals. Once you select your path, you need to own it.
Continuously Update Everything
When was the last time you looked at your resume and cover letter ? How does your LinkedIn profile hold up? If you have one – does your portfolio have all the latest projects you’ve worked on? A new job likely won’t fall into your lap without you getting all of these things together. You should be updating your resume, cover letter, LinkedIn profile, and any other assets that represent your skills and expertise periodically, so you don’t lose track of key information; especially when you’re seeking a new opportunity. Make it a goal to review and edit all these things before your set out to pursue your dream job. Check out people’s LinkedIn profiles who are in roles like the one you want to go after and see if they’re doing anything that catches your eye. Adjust and update your profile to embody a similar effect.
The interesting thing about learning is that over time you build an appetite for it. The more you learn, the more you want to learn more. You become eager to read more. Listen to more podcasts. Quench the thirst inside you for something new and thought-provoking. Books, podcasts, blog posts, and online courses are cheat codes. Imagine being able to distill years upon years of knowledge and experiences into just a few hundred pages of words. Imagine listening in on conversations between experts, celebrities, and entrepreneurs. Imagine reading the stories, experiences, and lessons learned of people who have gone before you and done exactly what you want to go out and do. Imagine having experts craft thoughtful workshops and detailed tutorials for you to learn a new skill or theory. This is the power of learning on the internet today.