5 of the Most Common Types of Jobs in Advertising

Written by
Rebecca Smith

Published
Apr 27, 2020

Apr 27, 2020 • by Rebecca Smith

There’s no doubt that the advertising industry is exciting. It’s a high-pressure industry that can make an impact on companies and influence pop-culture.

It’s also a well-paying industry, with managers making about $130,000 a year. If you want to make it to the management level, you should know the types of jobs in advertising so you can work your way up the corporate ladder.

Read on to learn the top advertising job titles.

1. Account Executive

An advertising account representative is a salesperson, business development rep, and customer service rep wrapped up into one role. It's one of the toughest advertising positions. 

The account executive is the one responsible for selling clients on the ad agency’s services. They’re also responsible for managing the client relationship. If there are any issues with the client or if the client is unhappy with the results, it’s up to the AE to make that relationship right again.

2. Creative Director

A creative director is responsible for the ad campaigns. They oversee graphic designers, copywriters, photographers, and videographers to produce the visual aspects of the campaign.

The creative director will work with the client and account executive to make sure the visuals are aligned with the goals of the client.

3. Data Analyst

A data analyst is an emerging advertising job. There are more opportunities to track advertising results. You can track website traffic, click-through rates, conversions, and so much more.

Advertising campaigns generate so much data that it can be overwhelming. It’s up to the data analyst to decipher the data and interpret that data in a way that’s easy for agency executives and clients to understand.

4. Digital Advertising Manager

A digital advertising manager primarily manages paid advertising campaigns. These can range from social media ads to search engine ads. They’re also responsible for working with the account executive and creative director to make sure the creative used fits with the client’s goals and needs.

You can use strategies like Facebook dynamic ads to bring a high return on investment to your clients. 

A digital advertising manager position is a high-pressure job because everything is tracked. You’re under pressure to show clients how their money is being spent and the results it generates. You’ll want to find out if a digital marketing job is right for you.

5. Copywriter

If you’re looking to get your foot in the door of an ad agency, becoming a copywriter is a good move. As a copywriter, your job is to take the key marketing messages and turn them into art.

You need to create compelling copy that will get people to take action on websites, billboards, brochures, and ad campaigns.

The Different Types of Jobs in Advertising

The demand for advertising is changing rapidly. It’s shifting from traditional advertising to digital advertising.

Knowing the different types of jobs in advertising will position your career for success. Are you ready to begin your job search? Read this article before you get started to find out how you can stay safe when job searching online.