How to Become a Chiropractor and Market Yourself

Written by
Rebecca Smith

Published
Jun 28, 2018

Jun 28, 2018 • by Rebecca Smith

Did you know that the median chiropractor salary is around $145,144?

If you're bored of working a low paying job, you might be interested in becoming a chiropractor.

Thankfully, becoming a chiropractor isn't as hard as you might think.

In fact, if you keep reading, you'll learn how to become a chiropractor. You'll also learn how to market yourself so that you can earn as much as the top chiropractors already out there.

Let's begin!

Get the Right Training

To become a chiropractor you'll need a degree known as the 'Doctor of Chiropractic' degree. You'll need to study for around 3-4 years.

This degree will teach you how to work with the human body. But you'll also learn how to manage yourself as a chiropractor. That's because the course will teach you how to work with patients, keep records and even how to run your own practice.

You'll also need to do some internships. These internships will allow you to work alongside existing chiropractors. This phase is important because it can give you a strong indication as to how you should interact with patients.

Try to challenge yourself during this stage. The harder you work during your internship, the more confident you will feel when you open up your own clinic.

Make sure you attend a course that is accredited by a body known as the Council of Chiropractic Education. If your course is not accredited by this body, you may need to take further courses to obtain your state license.

If you find that the costs are very high, see if there are any kinds of grants or scholarships on offer.

Become Recognised by Your State

If you want to be a chiropractor, you need to be recognized by your state. This means you will need some kind of license. What you need, is going to vary, depending on the state you find yourself in.

You may also need to take an exam. This exam will further test your ability as a chiropractor. This test is normally offered by a body known as The National Board of Chiropractic Examiners.

Once you have all the correct paperwork, you can go about opening your first clinic.

Opening Your First Clinic

Opening a chiropractic clinic can be expensive. You need to make sure you have done your sums so you don't end up in a compromising financial situation.

If you live in a large city, you may find that there the costs of real estate are high.

This can be a problem if you are already struggling with costs. Because of this, you might want to think about looking on the outskirts of the city. In doing so, you might be able to find a location that is a bit more affordable.

You may find that you need a loan. If you are going to take out a loan, make sure you are aware of the terms. You don't want to end up in a situation where you're paying more interest than you're able to.

If you simply don't have enough money, there's always the option of working in somebody else's clinic. You can use this time to save up the money you need to open up your own clinic. Doing things this way can remove the pressure associated with taking out a loan.

If costs are still too high, you might want to think about relocating to a region that has lower real estate costs. Then, once your practice is thriving, you can return to your current area and open up a practice there.

Marketing Yourself

One way you can market yourself is with the help of a platform called AdWords.

This ad platform will allow you to market your chiropractic clinic in the Google Search results. This method works well because it delivers near-instant results. If you're going to win with this method, focus on identifying the right kinds of keywords. If you target the wrong keywords, you'll market to the wrong people.

You can also use Facebook Ads.

Facebook Ads works well because it is not as expensive as AdWords. The powerful targeting features also make it easy to reach your ideal client.

Success with Facebook Ads comes down to your ability to target your ads.

Take a moment to review your existing clientele. If you don't have any clients, think about the clients you came across when working in other clinics. Note down all the defining demographic data for these clients. Use this information when asked to provide targeting settings, during the ad creation process.

You might even want to consider creating content on your website.

For instance, you might write a blog post that teaches people how to find a chiropractor. People might find this content when searching Google for a chiropractor. Upon reading your content, they may find you to be someone they can trust. They may then consider reaching out to you and asking for help.

Marketing is not easy. If you find that you are struggling to market your clinic, you may benefit from hiring a marketing firm. Ideally, you will want to work with a marketing firm that has worked with other chiropractic clinics before.

Such a firm will know how to approach the challenges you are facing, when trying to market your clinic.

Do You Know How to Become a Chiropractor?

Being a chiropractor can be rewarding, especially if you have a passion for working with people.

In this post, we've taken a look at how to become a chiropractor. You need to make sure you study a respected course, that is thorough and accredited. You also need to make sure you're licensed by your state.

Opening up your own clinic can be expensive. It's important you know how to market yourself so that you can earn money as fast as possible. Marketing and growing a chiropractic clinic isn't easy. But if you stick with things, it won't be long before you're opening your second clinic.

Interested in working in real estate? Check out this blog post which teaches you how to become a real estate agent.