Find a New Career Path: Industries Thriving in the Wake of Covid-19

Written by
Rebecca Smith

Apr 6, 2020

Apr 6, 2020 • by Rebecca Smith

There is a global pandemic that has already affected millions of people across all industries and is predicted to affect many more in the aftermath of its wake. Covid-19 has taken over our every day without fail and shown us how fragile the ecosystems of our lives are. While nations are scrambling to provide financial aid to businesses, help can't come fast enough for both employers and employees, both of whom have already suffered severe losses under the current conditions. Particularly enterprises that are categorized as "non-essential" with brick-and-mortar locations are at the mercy of nationwide lockdowns. 

However, not every industry is doomed - some are thriving under current conditions and hiring employees to keep up with growing demand. If you are looking for work at the moment, try exploring companies that focus their business digitally in these burgeoning sectors.

Lifestyles of Health and Sustainability (LOHAS) & Wellness

LOHAS refers to several values that encompass this way of living. The most common point of entry into this is through food, such as organic produce and supplements. LOHAS also includes alternative healthcare and holistic methods of healing, such as acupuncture, and homoeopathy, which includes CBD products, dietary supplements, adaptogens, and more. There is a strong link to mindfulness, connectivity of the mind and body through practices such as yoga and tai-chi, as well as other methods of self-development and personal growth. There is a strong emphasis on naturalism and giving back, recycling and reusing is important to LOHAS consumers. Many people have already adopted elements of this in their day-to-day lives without even realizing. The well-rounded nature of LOHAS, thus, incorporates wellness too. 

Still considered by many to be a controversial topic, but championed by many in the LOHAS and wellness community as "the next big thing," cannabis is becoming more widely accepted and recognized as having many medicinal benefits. Particularly the non-psychoactive strain known as cannabidiol is becoming increasingly popular with consumers. Though this is still a new market to explore, there is an extensive offering of brands and products that provide a variety of benefits and exciting opportunities.

Considering the potential outcomes of Covid-19 on societies and economies, a rise in demand for LOHAS and wellness products is logical, as people are eager to take good care of their minds and bodies. This is evident in the increasing number of websites and apps offering services that target both mental and physical health, such as meditation and fitness. In particular, mental health may see a novel surge as stigmas around conditions are decreasing and more widely addressed. There is an apparent correlation between a worldwide pandemic inducing or furthering conditions such as anxiety and depression. 

Remote Learning and Online Education

Due to the outbreak of Covid-19, the future of education is set to undergo a paradigm shift. Currently, schools have cancelled classes, closed their facilities and postponed exams. Though some schools are able to offer courses online, others are scrambling to facilitate ways for their students to continue learning in new ways. Unfortunately, many are not yet equipped to do this. 

While many higher education facilities have offered distance-learning degrees for a while, schools are still new to this idea, since social interaction is commonly believed to be important in children's development. However, with an ever-changing global landscape and approach to research and innovation, education should be the last industry to fall behind. 

Evidence suggests an increasing demand in the tech sector to develop, build, and maintain e-learning platforms. While this was traditionally not offered by many educational facilities, it is also instrumental to take into consideration that younger generations are raised with technological access at their fingertips. Given these factors may result in a shift in perception of learning from home, both in the eyes of educational institutions, parents, and students. 

Mobile Entertainment and Communication

The ways of staying entertained are limited when you are in lockdown at home. According to analytics firm App Annie, the mobile gaming industry in China has seen download numbers in the Apple app store skyrocket since February 2nd, with 222 million downloads of various games and other apps. Though large esports events and competitions have been cancelled, others have been restructured as digital conferences, such as USC Games Expo. Planned product launches such as Amazon's new gaming service, have been postponed. 

Physical distancing and working from home has also seen a surge in the use of chatting and video-conferencing applications such as Zoom, Houseparty and Google Meets. The likelihood that there will be an influx of these apps coming to market is high, as users continue to search for ways to stay connected both in business and their personal lives. 

Due to the intangible nature of these products and the ever-growing trend of outsourcing jobs to freelancers, there is a vast offering in positions to be completed remotely, from coding and programming to graphic design and videography, this is a compelling sector for creatives to consider.

Contactless Delivery

Companies that offer home-delivery of groceries and other goods deemed as "essential" are in high demand. Several businesses have changed their initial service offerings to accommodate this demand and to stay afloat. For example, London-based company I Hate Ironing has pivoted from dry-cleaning delivery into offering "essentials" boxes, which include staple products such as eggs, bread, fruits, and vegetables. Such initiatives not only help wholesalers and retailers without the necessary delivery facilities to continue working but also eases the onslaught of customers rushing to buy products at brick-and-mortar stores. 

While contactless delivery and home-delivery, in general, are commonplace in metropolitan cities, it is still not widely accessible to many people living in suburban and rural areas. Providing goods in a timely manner to remote locations is a logistical challenge that companies are facing, as drone technology and specific automation technology is still under development. However, progress is being made as China begins road-testing driverless vehicles for delivery. 

The future is bright for those that can adapt to these rapid changes and make the most of the opportunities being offered. It is crucial to consider what products and services will be in high demand and also how Covid-19 will disrupt the supply chain. Traditional business models and jobs may become extinct as we settle into a new way of life.