Now is a great time to become an SEO specialist. More people are turning to search engines to answer questions and research products.
Companies realize this and know that if they have any chance to survive in the digital world, they need to be on the first page of results or higher.
That’s created a lot of opportunities for SEO pros, whether they decide to freelance or work at a company. If you’re looking to apply to work for a company, how can you get your resume noticed?
After all, each job opening gets about 250 applicants. That means that you need to have a resume that pops out from the crowd.
Read on to find out how you can create a resume that grabs attention and gets you an interview.
What Employers are Looking For in an SEO Specialist
Your resume has one job, which is to get to the next step in the hiring process. That can be a short phone interview or an extended in-person interview with several people.
In order to get your resume to stand out, you need to know what employers are looking for. This is going to vary from company to company, but you’ll find three general areas.
Employers usually look at your experience in SEO, your education or training, and the results that you’ve achieved as an SEO specialist.
You may have one of these things down, but you’re lacking in other areas. For example, you may have decided on a career change, so you may not have the education or experience.
That’s not a reason not to apply and submit your resume. You want to make sure that your resume emphasizes your strengths.
How do you find out what employers are looking for?
Read the job description very carefully for clues. You’ll also want to check out the website of the company for more clues. For example, they may emphasize years of experience on their site or results that they get for their clients.
Yes, this is a resume for an SEO specialist, and there’s no coincidence that you need to use keywords in your resume.
One of the first screens of your resume is to determine if you’re a good fit by the use of keywords on your resume. Companies will use what’s called ATS, or an applicant tracking system. This system screens your resume for certain keywords or experience.
This is a great chance to take your research and put your SEO skills to use. Of course, like white hat SEO, you want your keywords to appear naturally in the text.
List All of the Tools You Use
Employers will typically use a specific set of programs and tools for communication and for SEO. In some cases, these programs will become keywords for companies.
Make a list of all of the tools that you have used or have become familiar with. You can take it a step further and note your proficiency level from beginner to advanced.
For example, this helpful company lists some of the top backlink tools to use. You can take a look at it and test out some of the tools to become familiar with them.
Are there specific successes you’ve had in SEO? It could be for a small local site or your own blog. That all counts as experience.
This is the opportunity to impress your potential employers by showing specific results that you’ve had. There may be web pages that had a low ranking and you got to the first page, leading to a specific amount of monthly traffic.
If you have some quotes from people that you’ve worked with before, that’s even better. It shows that you know the value of reviews and you go out of your way to build a solid reputation as an SEO expert.
Leverage Your Network
When you see a job listing for an SEO specialist, check your network online and on LinkedIn to see if there is a common contact at the company.
The next thing that you want to do is send a note or call the person who works there and let them know that you’re interested in the position and plan to submit your resume.
They may offer to give you insights into the position and how you can write your resume in a way that recruiters will notice.
Some companies will offer referral incentives to employees if they recommend or refer someone who is hired. This can result in a nice cash bonus for them if you get hired and stay at the company for 90 days.
They could be more willing to put in a good word with recruiters on your behalf, which could result in an interview.
Highlight Your Knowledge
You might be new to the world of SEO, but there are plenty of ways you can highlight your knowledge on your resume.
You want to do your research about SEO and have a deep understanding of what works and what doesn’t. Search algorithms change on a regular basis, so it’s important to do your research to show you know your stuff.
This can be done at the end of your resume with your education. Your education and training should be included, but most companies won’t care as much as experience and results.
Get Your Resume Ready to Shine
There’s no time like the present to become an SEO specialist. There’s a big need for your work since companies are shifting more marketing dollars to organic search.
Your resume has to be strong enough to stand on its own merits. Yet, with a little inside help from your network, you can increase your chances to get in the best position to be hired for a job.
Are you ready for more tips to improve your chances of getting your dream job as an SEO specialist? Be sure to read this article for four career tips to get hired fast.