Do you want to work in a growing and exciting field? Do you love to do research and have a knack for business? Are you internet and computer savvy?
If you answered yes to any of those questions, you should consider beginning an SEO career.
More people than ever are looking for professionals with digital marketing and SEO experience. If you get started now, you could have a promising future in SEO and online marketing.
Want to know how you can get started? We're going to tell you everything you need to know to get started in the SEO industry.
6 Tips For Building An SEO Career
SEO skills are in high demand, and there are going to be a lot of other eager job seekers on the market. If you want to stand out among the rest, you're going to need a unique mix of skills.
Luckily, there are a lot of ways for you to get the experience you need to build a great career.
If you're serious about working in SEO, make sure you follow these tips.
You may already know a little about the basics of SEO, or you could be a self-taught SEO genius.
Regardless of your level of SEO expertise, the best way to get a job in the industry is to get the proper certifications.
There are a lot of digital marketing programs you can take online, and each can teach you a unique set of skills.
If you're interested in getting a certification that's nearly universally accepted in the marketing world, start with Google Analytics. Google has a variety of SEO certifications you can earn that can demonstrate your expertise.
Website structure can have a big impact on SEO. If you want to have a career in SEO, learning a little bit of programming can be very beneficial.
Learning some basic CSS and HTML can improve your SEO skills. You can use your learnings to improve site architecture and improve the content and user experience.
There are a lot of free resources you can use online that can give you the programming skills you need. Sites like Code Academy make it easy to learn at your own pace.
Get a Website
If you want to get noticed by recruiters and find a way to demonstrate your expertise, you'll need to have a great website.
There are a ton of free content management platforms you can use to build your website, but you should consider spending a little money on a custom domain name.
Having your name as your URL ads some brand recognition to your site, and makes it stand out to recruiters.
Make sure that your website includes your contact information, a short bio, and a paragraph or two about your expertise. The information about your expertise and background will be important if you don't have a resume to post.
A separate page for your portfolio would be ideal. Pick your best work to show, and feel free to add descriptions to give people more insight into your process.
If you're very new to SEO and don't have a portfolio to show, outline plans that you would execute for brands and businesses you're interested in.
Keep in mind that your page shouldn't stay static. You should be making periodic updates to demonstrate your latest work and thoughts
Learn Secondary Skills
SEO is an ever-evolving field, and other forms of digital marketing play into the success of SEO campaigns.
If you want to be a search engine optimization specialist, it's a good idea to learn more about other kinds of marketing methods. It'll help you build better campaigns and give you a full understanding of your client's digital landscape.
Start off by learning about social media marketing. Study analytics for the biggest platforms, and learn about what platforms you can use to optimize your campaigns.
It's also a good idea to learn a little about e-mail marketing. You can click for more info on the importance of e-mail marketing to clients. Understanding the basics of setting up and monitoring a campaign will come in handy at work.
Know Your Tools
In the past, Google Analytics was the main tool people used for SEO. Google will always have an important role to play in SEO, but there are a lot of other tools you'll need to use on the job.
Different companies you're interested in will have their set of tools you may have to work with. This is why it's a good idea to familiarize yourself with as many different tools as possible. You never know what you may have to use.
Moz and SEM Rush are pretty standard and well-known tools for managing SEO campaigns. Learn them inside and out so you can easily monitor campaigns.
Start Publishing Content
Content and SEO go hand-in-hand. Content helps demonstrate expertise, can improve SEO with the right keywords and links, and can help make you an ideal candidate for a job in SEO.
You already have your website, so add some other kinds of content to it. Blogs are an easy way to start consistently publishing content, but it isn't the only form of content people will be interested in.
White papers and e-books are a great way to demonstrate your expertise and build an online presence.
Be sure to practice your SEO skills when you're publishing content. Everything you have should contain well-researched keywords and links to your website.
Different Career Paths
You know what it takes to make an SEO career, and you may be interested in learning about other ways to get into marketing.
Remember, SEO is only one part of the thriving and growing digital marketing industry. There are a lot of other jobs you could look into if you want to be a well-rounded marketer.
Check out our post on the top entry-level careers for people interested in marketing.