Don't Have a Site? Here's Why Having an Internet Presence Is a Must for Your Business

Written by
Rebecca Smith

Published
Mar 14, 2019

Mar 14, 2019 • by Rebecca Smith

For any start-up, having an internet presence is essential. 

Being online will get your potential customers flocking to your site. Promoting yourself on social media will also help you build your base and give your product the attention it needs. 

So why is having a digital storefront so important for a small business? Keep reading to find out! 

The Internet Was Made for Business

Since the very early days of the internet's creation, it has been used to promote businesses. Trade was first conducted online as early as the 1960s. It wasn't until the late 70s-early 80s though that eCommerce began to take the world stage

Since those early, basic transactions, the internet has become essential for many businesses. Sites like Amazon, eBay, Etsy, and Alibaba rely on digital interactions and advertising. 

Small businesses are starting to branch into digital storefronts too. Entrepreneurs should be ready to build up their online presence. This is the easiest way to promote themselves and get their products out into the world. 

Small Businesses Thrive Online

If you have an idea you'd like to show the world and start marketing, an online store might be the right way to get started.

The benefit of having a digital presence is that you won't have to maintain a brick-and-mortar storefront, you can choose who you work with, and you can choose how much marketing you want to do.  

Make Your Customers Come to You

Online stores like Amazon and Etsy thrive on catching potential customer's eyes by advertising on social media markets. 

Ecommerce is growing in popularity because it's just so easy to use for customers. The convenience of online shopping has catapulted digital stores into the world stage. It's almost impossible to not online shop these days. 

Knowing this and understanding that your services are being provided for the convenience of your customer base is essential. Having a digital presence makes it easy to build a relationship with your clients. 

This makes it harder for them to stop shopping at your store. Learn more here if you're interested in learning about why your store needs a website. 

Use Social Media to Promote 

Social media influencers is a term many of us have heard lately. These are people who turn to sites like Instagram to promote products they're being paid to use and discuss on their platforms. 

Social media has become a huge contender in the advertising world. Businesses have been using this method to promote their stores and products. It's more effective than traditional advertising. And loads cheaper. 

Think about using sites like Facebook, Instagram, and Snapchat if you want to get your products out into social media. 

Having an Internet Presence is Good Business 

The long and short of it is that having an internet presence is absolutely essential for a startup business. 

Being easily accessible online, having a social media presence, and embracing an online store will help keep your small business thriving. 

You can learn more about how digital marketing is changing the business world, by visiting our blog