So You Want to Be a Marketer? 8 Marketing Skills You Need

Written by
Rebecca Smith

Published
Feb 4, 2019

Feb 4, 2019 • by Rebecca Smith

The average annual salary for a marketing manager in the United States is just under $64,000. So you're not off your rocker if you aspire to work in marketing.

Marketing can take you just about anywhere. From the clothing industry to restaurants to lawyers, just about every type of business uses marketing in some form.

Wanting to work in the marketing industry and knowing how to do it are two different things, though. You'll need expertise in many areas to successfully land a solid job.

Want to get that career you're dreaming of? Here are eight marketing skills you need to have.

1. Analytical Thinking

In order to be a successful marketer, you have to be able to analyze data. Not only that, you've got to be able to analyze people.

Your client will have a specific audience in mind. You'll need to understand that audience and use your knowledge to employ targeted lead generation.

Not familiar with targeted lead generation? This post has some excellent guidance on the topic.

Properly analyzing information, whether from data or from people themselves, is vital to your success as a marketer. So start practicing your analytical skills now.

2. Web Design

There's no doubt about it, a healthy online presence is crucial for all industries these days. One element of this is having a great website.

You're going to have competition. That means you can't settle for mediocre. So take the time to learn how to design a fantastic website.

Sites that are hard to navigate, look too messy, and don't properly lead visitors to what you want them to do, simply aren't as successful. You'll need to know how to do all of these things and do them well.

3. Knowledge of Statistics

If you're still in school, this is probably the last thing you want to hear. Many people would much rather skip out on taking a statistics class, but you'd benefit from it if you want to work in marketing.

How do statistics apply to marketing? Statistics are part of the data you'll need to analyze.

How many women purchased red blazers last year? What age group was most likely to buy them? This information will help you and your client determine if they should sell red blazers and how you should market them.

Stats that seem totally random might just be your ticket to finding success for your client. While you may not have to do a lot with statistics, it's good to at least understand how they work and why they're useful.

4. Writing Skills

No matter the type of marketing you intend to do, you've got to be able to write well. And you'll need to know how to write in different styles.

For example, the way you write an ad that's geared toward teenagers will be different than one that's written to elderly people.

You need to be able to create content that draws people in. It's got to be interesting and applicable. And, you've got to be able to do that within seconds.

5. Knowledge of SEO

If you're interested in a career in marketing, you've likely heard of Search Engine Optimization or SEO. That's because it's a really useful, really successful tool.

SEO is a tool that helps bring organic traffic to websites. This means viewers that found their way to your site by themselves.

How does it work? Through the use of research and specific keywords. You'll have to find out what people are searching for and implement that into your or your client's website.

A solid knowledge of seo opens opportunities to manage an affordable seo campaign through seo partner collaborations, so you can work on the big picture.

6. Collaboration

If you tend to like working on your own, marketing isn't the career path for you. In a marketing position, you'll have to interact with many different people.

And beyond interaction, you'll have to interact well. You'll keep communication going with sales teams, clients, managers, and more. This keeps everyone on the right track and ensures the entire team is working toward the same goal.

If you don't communicate and work well with the rest of your team, your campaigns won't run as smoothly. This might hamper your reputation and success, so learn to collaborate naturally.

7. Strategy Creation and Implementation

Marketing doesn't work so well if you don't have a strategy. Once you glean the information you need, you have to know how to use it well.

As a marketer, you'll help create campaigns. If done well, these will drive your client's sales.

The strategies you use will play a direct part in how successful you are as a marketer. You've got to be able to find information, use it to create a strategy, and know how to implement that strategy in an effective way.

8. Knowledge of Marketing Technology

In this day and age, a lot of marketing can be done through automation. That doesn't mean you're out of a job, though. You simply need to know what tech tools are available and use them appropriately.

Automation tools help send out emails, post on social media pages, and gather information. You can't leave your entire job up to technology, but it can certainly cut down on manual time spent on important tasks.

Start Working on These Marketing Skills Today

Each one of these marketing skills is essential to your success. You need to have a thorough knowledge of them if you want to land the career you're looking for.

Luckily, none of these skills are overly difficult to learn. It just takes some effort and dedication to get where you need to be.

So what are you waiting for? Start building your skills today and you'll be on your way to a great marketing career!

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