You Graduated! Now What? 5 Marketing Career Paths to Consider

Written by
Rebecca Smith

Published
Jan 8, 2019

Jan 8, 2019 • by Rebecca Smith

So you've recently graduated? Congratulations!

Now you're done with education, it's time to get started on building your career. You'll find you're spoiled for choice. With so many options in marketing, it can be daunting to narrow it down.

Don't worry! We've put together a list of 5 marketing career paths so you can learn more about your options.

1. Market Research

To conquer a market you must first understand it. A market researcher will be looking to understand consumer behavior. What are their needs? What purchasing habits do they have?

They'll be using things like surveys, reviewing studies and focus groups. The purpose is the collection of data on the target market. This informs marketing decisions and strategies that will likely be the most successful.

2. Marketing Copywriter

These writers specialize in writing about the aspects of a business and its products. They do this in a way that will appeal to the business' target audience. They produce engaging, topical, helpful content to keep the target audience hooked.

They produce content for website blogs, press releases, and emails. Search engine optimization and having a strong online presence made content production key. With inbound marketing on the rise, journalists and bloggers are in high demand.

3. Brand Management 

Often the most talked about path, brand management can also be one of the most rewarding. A brand manager handles a brand or an entire brand family.

They instill the brand's voice and pinpoint the competition. The brand manager identifies marketing opportunities and knows the product inside out.

Responsible for marketing strategy, they work alongside other teams like market research. They're responsible for delivering everything from manufacturing to marketing in an effective manner.

4. Public Relations

Public Relations officers launch marketing campaigns to the world. They use social media daily. It is their job to build and maintain their clients' reputation.

They provide key brand messages to the target audience in a way that resonates with them. PR officers maintain strong and positive relationships between the public and the organization. Strong communication and people skills are key to do well in this career path.

5. Inbound Marketing

The in thing at the moment is inbound marketing. Many employers are looking for people with experience in this field. It's been an emerging field in marketing and risen over the last few years.

An inbound marketer merges the worlds of creative marketing, digital marketing and copywriting. The focus is on search engine optimization and building the organization's online presence. Inbound marketers will manage SEO, build backlinks and run social media to create brand awareness and generate new business.

The Right Marketing Career for You

Marketing is an industry with a variety of options. It caters to many different skill sets and passions. You want to make sure to pick the right path for you.

Weigh up what areas interest you and what skills you can bring to the table. This will help narrow down your choices. Once you have narrowed it down, make sure to stand out and sell yourself as the best candidate.

Start building your marketing career by registering with us today to find jobs with the Washington Post.