How to Advance Your Career as a Marketing Specialist

Written by
Rebecca Smith

Nov 15, 2018

Nov 15, 2018 • by Rebecca Smith

Marketing is one of the fastest growing industries in the US with plenty of opportunity for upward advancement. The current global marketing industry is worth over $192 billion. This worth is expected to reach $306 billion by 2020.

Like most industries, promotion in this field requires a combination of skills and knowledge to rise through the ranks. If you want to learn more about how to advance your career as a marketing specialist, then this article is for you!

Marketing Industry Job Outlook

The Occupational Handbook from the US Bureau of Labor Statistics reports that marketing professionals earned a median salary of $129,380 in 2017. Opportunity for advancement in this field continues to rate high. Many different marketing jobs are projected to grow in this lucrative field by ten percent between 2016 and 2026.

Advance Your Career: Step by Step

Below, are some ways on how to advance your career and climb that corporate marketing ladder. These strategies will help you establish yourself as a leader in the marketing world.

Choose a Niche

Identify a specialized marketing field and market yourself based on this distinction. Choose a specialized field that honors your natural skills and career goals. Here are some examples of marketing career areas you might choose to specialize in:

  • Analytics
  • Digital publishing
  • Copywriting
  • Public Relations
  • Social Media
  • Web development and design.

Whichever specialization you choose, try to market yourself as an influencer and build authority. Be sure you can explain you know how to use this expertise to help clients achieve measurable outcomes. Specializations can establish you as an expert and keep you competitive.

Have Samples of Your Work

Another way to promote your job advancement opportunities is to be prepared to show people what you can do. Depending on what niche you choose, you can create a portfolio that showcases the projects that you are the most proud of.

Don't forget to describe the results from these portfolio projects. For example, if one of your campaigns increased user activity be sure to highlight that. When you can demonstrate results this way, you'll be able to show you your experience with large impact initiatives.

A portfolio of your work will show employers how you work. They'll be able to see how your knowledge will help them acquire a competitive edge in their industry.

Keep in Touch with the Sales Team

Maintain good relationships with your company's sales force. Have an open line of communication with sales representatives who directly connect with your marketing efforts. They'll have the front-line qualitative information you need to understand key issues.

Anticipate Consumer Behavior

Another way you can guarantee better advancements within the marketing field is to show prospective clients that you know how to use branding and other tools to predict customer behavior. Tell your employer about your experience analyzing one-click purchases. Share your insights on reading moment marketing data.

The point is that you want your employer to know that you are comfortable with these tools and understand how customers select and use products and services. You can learn more about branding and how it's an effective marketing strategy for gauging behavior and building trust. 

Show Initiative

Better advancements come to those who can clearly show their leadership skills. Show that you can take initiative and see projects through to completion. Your employer will want to know if you have what it takes to stay organized and work well with others.

Some ways marketing professionals demonstrate this initiative is to work for themselves or join a small team. If you're a freelancer, you'll know what it's like to manage a business or create project plans for clients. In small groups, you'll be familiar with sharing your ideas with others

The point is to show that you can take the initiative and aren't afraid to work with colleagues. You'll know what it's like to come up with original ideas and not be afraid to talk about them in front of a group.

Perfect Your Social Media Skills

Social media marketing is today's primary way businesses communicate with their customers. Recent statistics show that at least 70 percent of the US population has one social media profile. By the time 2018 is over, there's expected to be over 2 billion social media users worldwide.

Therefore, get comfortable with social media marketing techniques so that you know how to maximize different types of accounts within a social media network. Communicating this way will let customers know that your brand is active and focused on providing them the best services or products.

Continuing Education

Continuing your education can expose you to the knowledge you'll need to grow your business. There are plenty of certifications available to marketing specialists as well as online programs you can take in the comfort of your own home.

Some examples of these certifications include the Data and Marketing Association's (DMA) certification that advances responsible data marketing. Other skill-based certifications include Google's Analytics Individual Qualification, which tests your skills with the Google Analytics platform.

Many accredited universities offer marketing certifications. Some industry organizations and associations will also offer certifications. These associations include the American Marketing Association and the Interactive Advertising Bureau.

The number of online training offerings is also providing an easier opportunity for advancement in this field. Many of these courses are offered at low prices or free of charge. Online courses usually include the following topics:

  • Content marketing
  • Google Analytics
  • Growth Hacking and
  • Lead generation.

edX provides online university-level courses in a wide range of marketing disciplines. Linked In and Moz also provide training on marketing techniques as well. All of these programs are free of charge.

With online learning, you can take classes at any location and at your own pace. Sometimes these courses are less expensive than training offered through traditional institutions.

Next Steps

Feeling better prepared to advance your career in the marketing industry? Then make that bold first step today!

Assemble your portfolio, complete with your key projects. Have measurable outcomes available that details the impact your marketing efforts had on the customer. Be ready to toot your horn!

Research some of the online training opportunities sponsored by the American Marketing Association. You want to show your boss that you're ready to help lead the company to that next great level of accomplishment.

Don't forget to check our blog for more ideas on how you can develop your skills in a marketing career. That dream promotion just might be waiting for you right around the corner.