Brand Manager Job Description: A Day in the Life of This Position

Written by
Rebecca Smith

Nov 9, 2018

Nov 9, 2018 • by Rebecca Smith

When you look at a brand manager job description, it's difficult to tell what a brand manager actually does all day.

Think about what a brand truly is. It's a representative of your organization. It's a promise to your vendors, employees, and customers. A brand can be worth millions and dominate an industry. A brand can be a company's most valuable asset.

Someone has to manage it. Keep reading to learn what a typical day is like for a brand manager.

The Typical Brand Manager Job Description

If you've read job postings for brand managers, you'll notice that they all kind of look the same. This is what a brand manager job description usually looks like.

Summary: At Company XYZ, we're looking for visionaries and creative storytellers to manage our brand. The Brand Manager is responsible for the overall design and execution of brand strategy to ensure that the brand has a positive impact on key stakeholders.


  • Design packaging for retail products
  • Increase brand awareness for the company
  • Conduct market research studies
  • Report on brand awareness each month
  • Create brand strategy campaigns
  • Represent the company at trade shows and consumer events

After the responsibilities, you'll see the qualifications. These will vary by company, but you can expect to see something like:

  • Bachelor's Degree in Marketing or Related Field
  • 5 Years Marketing or Brand Management Experience
  • Retail Display Experience
  • Digital Marketing Experience
  • Project Management Skills

You'll have a deep understanding of the benefits of having a powerful brand. If you're not sure what those benefits are, take a look at this site and learn.

You may find a lot of marketing jargon in the brand manager job description. To cut to the chase, just know that you're going to need to work with marketing and sales to make your brand stand out positively from the competition.

Brand Managers vs. Marketing Managers

What's the Difference between a brand manager and marketing manager or director of communications? That's a great question.

There is a lot of crossover between the work a brand manager does with a marketing manager. However, both are responsible for two very different outcomes.

A marketing manager's job is to create campaigns that lead to sales. A brand manager's job is to make sure the company's brand creates a positive image in the minds of consumers.

A brand manager's job is in some ways easier than a marketing manager because a marketing manager will be judged on results. Those results come in the form of the number of leads and sales generated for the company. Brand managers are judged on results, too, but it's much harder to quantify results. You can't put a number to how a person feels about your company.

The Typical Day of a Brand Manager

The main job of a brand manager is to expand awareness of a brand. For example, if you were a brand manager for Nike, you might be responsible for a particular product or sports line, like NikeWomen.

Your day will involve a lot of meetings. You have to meet with various brand stakeholders from sales and marketing and consumers to determine the best direction of the brand.

Your day may involve managing employees who develop packaging and write copy. Depending on the size of the company, you may need to do that yourself.

What Kind of Training and Experience are Required to Be a Brand Manager?

This will depend on the company, but brand managers definitely need a mix of education and experience. Some companies want to have a formal education, like an MBA. Others are willing to overlook the lack of a formal education for a few more years of marketing experience.

Keep in mind that there is not one path that someone takes to become a brand manager. Show recruiters that you have impeccable communication skills and a knack for understanding how brands function in the big picture of the company.

What Are the Top Companies for Brand Managers to Work?

The dream job for brand managers would be companies who have a lot of big brands under their umbrella. You may not have heard of Proctor and Gamble, but you have heard of their brands. Dawn, Crest, Bounty, Charmin, and Downy are just some of the major brands under P&G.

Johnson & Johnson is another big company for brand managers. You'll have a chance to oversee popular brands like Tylenol, Band-Aid, Listerine, Rolaids, Reach, and Benadryl.

How Much Do Brand Managers Make?

There's a wide salary range for brand managers. Your salary will largely depend on the size of the organization you work for and the number of brands you're responsible for. The location of the company will also matter, as they'll take into account the cost of living.

On average, a brand manager for a large company will make just over $87,000 a year.

Applying for a Brand Manager Position

When you find a brand manager job description that looks appealing and you want to apply, you need to make sure you put your best foot forward.

The first thing you want to do is write an outstanding cover letter. The goal of the cover letter is you appeal to the person reading it so they'll look at your resume. You need to tailor your cover letter to

At larger companies, you'll find the application is online, rather than emailing your resume to a human being. In this case, you want to optimize your resume for keywords. It's kind of like optimizing a web page for search engines.

You want to be sure that you pick the right keywords to get your resume to the next step. You can highlight your brand experience and the results you were able to generate for an organization.

You'll also want to go through your social media profiles.

Check your LinkedIn profile and make sure that your keywords in your cover letter and resume are consistent with your LinkedIn profile.

Obviously, you want to make sure that any unprofessional photos are deleted, and your content is scrubbed of any questionable content, too. You may wonder what your opinions have to do with being a brand manager.

As a brand manager, you are publicly representing a company and a brand. Anything that is out for public consumption can impact the brand and company you represent. You can have your opinions online, just keep them private.

Start Your Career as a Brand Manager Today

As you can tell, reading and brand manager job description won't tell you everything you need to know about being a brand manager. There's a lot to do, and the job can be incredibly rewarding.

Are you ready to start your career as a brand manager?

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