5 Surprising Ways Blogging Can Help You Land Your Dream Job

Written by
Rebecca Smith

Oct 24, 2018

Oct 24, 2018 • by Rebecca Smith

The national unemployment rate is at its lowest level in decades. In some ways, that makes it a job seeker's market.

Of course, you must still compete with other applicants. That's even more true for dream jobs.

So, how do you stand out? How do you make yourself a more desirable candidate for a given job?

Keep reading and we'll show you how to get your dream job with some assistance from blogging.

1. Reinforces a Positive Personal Brand

It's almost impossible to avoid leaving a digital footprint these days. More to the point, potential employers will go and look for it before scheduling an interview.

An active blog works for you in this context because it's likely to turn up high in any online searches for you. You control the information on a blog. Plus, you set the overall tone and level of professionalism.

Give potential employers a well-stocked blog to read. They'll spend more time there than trolling your twitter feed for off-color jokes.

2. Demonstrate Expertise

Blogging also lets you demonstrate your subject matter expertise. Rather than assuring a potential employer that you know your stuff, you can prove it.

Let's say you want a job in marketing. Writing a few dozen blog posts on metric selection, SEO, and building customer profiles shows that you know the essentials.

Plus, blogging is an essential brand-building tactic for other businesses. Running your own blog is a good indicator that you can plan them for others.

3. Networking

If you deliver good content and develop a following, it positions you for solid networking opportunities.

You can seek out thought leaders in your field. Provide guest content for higher profile industry publications or even your dream company. Play your cards right and you can even get paid to blog.

Don't lose track of your purpose, though. Keep your focus on building relationships. It can create job opportunities down the road.

4. It's an Always-On Portfolio

Employers naturally want people who handle the technical side of any job. They also want people who can use critical thinking skills.

A blog serves as an ongoing portfolio of both your subject matter knowledge and your critical thinking skills.

After all, you must narrow the topic down to something manageable. You must organize the information in a coherent way. You must apply the information to a useful context.

5. Maybe Blogging Is Your Dream Job

It doesn't happen for everyone. Still, some blogs become popular enough to financially support a person.

If you build a big enough audience, you can secure ad revenue, sponsorships, or develop digital products for your audience. You might find you like blogging better than working for someone else.

Parting Thoughts on How to Get Your Dream Job with Blogging

If you're worried about how to get your dream job, consider starting a blog.

A blog can polish your personal brand and demonstrate industry expertise. It provides network opportunities and showcases your critical thinking skills.

Blogging can even turn into your dream job if you develop a strong audience.

Snag an interview with your dream employer? Check out our post on how to make a great first impression during the interview.