You already know that social media has skyrocketed in use over the years. In fact, there are officially more social media accounts than there are actual people in the world (crazy, right?).
But did you know that social media could be used for so much more than just your personal life?
That's right: social media can be the perfect platform for businesses and other companies as well, and trust us when we say they're on the web in swarms.
With that in mind, if you're trying to find work opportunities it's definitely in your best interest to jump on the social media bandwagon. That being said, you need to make sure you're ready to be noticed as well.
How you present yourself with businesses online should be no different than if you were in person, and that should show in your social media accounts.
With that being said, here are some ways that you can use social media to find the job you want, and how you can spruce up your own account to be the perfect employee. Read on to find out more.
Always, ALWAYS Have a LinkedIn
This is one that we cannot ignore. If nothing else, you MUST create a LinkedIn account.
A LinkedIn account could help you out on a number of levels. First off, LinkedIn was created specifically for job seekers and the actual companies to find each other, so you're getting a clear head start here.
With LinkedIn, you can easily set up an account that can be viewed by actual businesses looking for a particular candidate. In other words, they come to you.
If you already have a LinkedIn account, make sure to keep your page updated by refreshing your profile picture and modifying your list of jobs to reflect your current employment status.
Trust us when we say not to avoid this incredible social media gem.
Make Sure to Actively Search to Find Work
This may sound like a no-brainer, but you'd be surprised at how many people do this part wrong.
When you use your social media for job searching, you need to make sure that you're actively looking for opportunities.
Take Facebook, for example. With this social media platform, you're able to search for jobs by name and follow them so you can stay up to date on what's happening in the company.
However, due to Facebook's recent algorithms, updates on the jobs you follow may not consistently show up in your feed. In some cases, they may not show up at all.
In any case, simply following a company on the web and then sitting back is not enough.
You need to be actively searching for opportunities, trying to narrow things down by niche, and etc. Constantly check the pages of the companies you follow to be as ready as possible for any potential future interviews.
As a side note, it also pays to check out some the up-and-coming companies as well. In fact, sometimes the best opportunities come from small businesses. Read more about how they use social media, and how that may impact your search.
Try Not to Have Too Much Presence
By now you're probably thinking, "If social media really is good for locating jobs, shouldn't I be trying to create a lot of accounts across multiple platforms so they can see more of me?"
The answer is no.
When most people have a ton of social media presence on a lot of sites, there's a very good chance that they don't keep up with all of their accounts.
Quite the opposite, in fact: most people have one or more accounts that they barely even use.
If these accounts get spotted by any businesses looking into you, they'll just see what looks like a dusty account and think you're just as forgotten.
To keep this to a minimum, it's best for you to just keep only two or three accounts under your name. With such a small number, it becomes really easy to take care of and spruce up your accounts to show off the best version of yourself.
In this case, it would seem that less really does mean more.
Make a Brand for Yourself
No, that doesn't mean to start your own business. Making a brand for yourself on social media is simply trying to make your account more appealing to businesses by marketing yourself and your abilities.
Think of this like selling goods. When a company sells a product or service, they have a specific formula they use to make their items or services look good to a buyer.
Likewise, you need to "sell" yourself by marketing your good side to look like a good offer to them.
Remember what we said about sprucing up your page? That's the start of making yourself marketable. You need to make sure that profanity, NSFW pictures and video, and the like are cleaned from your pages.
Afterwards, you need to brand yourself by advertising yourself. This is where you get to show off who you are, where you've been, what you've done, and what your future plans are.
Try to keep things as businesslike as possible, but remember that it's okay to show off your fun side as well. Businesses want to know you're a hard worker, but they also want to know that you're human.
By telling them who you are outside of work (just some simple quick facts should do the trick) you show off more sides of yourself - and that's exactly what they want to see.
The Site for All of Your Job-Searching Needs
Now that you know exactly how to use social media to find work, you need to know where to go to find the jobs that you want. Luckily for you, we've got you covered.
The Washington Post National Jobs page is your place for all things business. Our site offers all sorts of business-related tips and tricks, including our famous newsletter and a list of top workplaces in the country.
We also have an advanced job search page that covers work opportunities all over the United States, and (because we want to make sure you get the job of your dreams) we even have a place for you to create your own resume.
Want to learn more about how the business world works and how you can be a boss in it? Check out our blog to get all kinds of information you can read up on to become a business pro.