Are you creative? Do you love to solve problems, work in team settings, and analyze data? If so, there's a career in marketing for you.
You just have to put in the work to start building it!
Becoming a big-time marketing mogul doesn't happen overnight. There are a lot of certifications, successful campaigns, and awards you need to have under your belt to be taken seriously in the industry. But, every person who works at a top agency or runs their own successful marketing business started somewhere.
It's time to stop day-dreaming about your success in marketing and start making it happen. Here are 5 tips you need to figure out how to get a job in marketing.
1. Identify What Kind of Marketing Job You Want
The first thing you need to understand is that you can't just say you want to "work in marketing." You have to be more specific.
Set a clear goal for yourself. Identify the position in marketing that you'd be most excited to have as a title. Some popular, growing jobs in the industry include:
- SEO Specialist
- Social Media Specialist (or Coordinator)
- Marketing Communications Coordinator
- Content Marketing Manager
- Graphic Designer
- Project Manager
The list goes on and on. You can find a purely creative role, a more analytic position, or something in-between. But, you cannot afford to make your marketing job hunt a shot in the dark.
It would also help to identify the top marketing and advertising companies you'd like to work at. Even if some of these are really big, competitive firms to get into, write them down. You may not get your first marketing job at one of these firms, but it's a good long-term goal to set.
2. Build the Right Skills
Before you can work at a world-renowned marketing firm - or any firm for that matter - you need to make sure you're qualified.
If you're young, the best way to get your foot in the door is to go to school and study marketing. Get really involved in your major. Join professional clubs and attend student conferences and competitions. Do anything you can to build your resume so you can hit the ground running when you graduate into the "real world."
If you're making a career change in your late 20s or even your 30's or 40's, going back to school may not be the best option for you. You should look into certifications you can get for specific skills like Photoshop and other Adobe software, SEO, or PPC. Keep in mind that SEO, SEM, and PPC are not the same thing - you can read more here about their differences.
Not to mention, you have a whole range of skills to leverage from your previous work experience! Whether your career so far has been as an accountant, a teacher, a doctor or anything else, you have skills that apply to marketing.
Take your time to think about everything you've accomplished in your professional life thus far. Write it down and compare your skills to those that you see on marketing job postings. You're probably more qualified to enter this industry than you might think!
3. Grow Your Professional Network
Here's an interesting thought: instead of focusing so much on finding the right job in marketing, aim to meet the right people.
Start going to marketing-oriented events in your local area. These can be professional conferences or laid-back networking events. You may also stumble across a creative workshop or a weekend-long startup competition.
These are incredible opportunities to get connected with professionals who have a deep understanding of how the marketing world works. They can coach you on what new marketing trends to pay attention to and what campaigns are doing really well.
They can help connect you to more people who work in marketing and expand your network even further, too. You never know, shaking someone's hand at an event one day may lead to you being their new co-worker or employee!
4. Personally Reach Out to Job Posters
No matter how many people you meet, keep in mind your resume still has the chance of getting lost in the stack of other applicants that a job poster receives.
As such, your best way of getting noticed is to go out of your way. Give your cover letter a personal touch. Maybe even send donuts or a bunch of bagels to the company at which you're applying to - or drop them off yourself!
These tactics might sound a little desperate or outright crazy, but they work.
They help you stand out for all the right reasons. They show you're a go-getter, you're confident, and that you're not just tossing applications out there. Such an effort tells a job poster that you've done your research and you genuinely want to be a part of their team.
5. Crush the Interview!
Being invited to interview with a company doesn't mean you'll get the job. It means you now have a shot at getting hired - among a handful of other applicants looking to get a job in marketing.
You have to bring your A-game, especially when you're just entering the industry. There's likely a bunch of applicants who are more qualified for the job or at least have been working in marketing longer than you have. Why should you be hired?
Maybe the answer is because you can bring a fresh perspective to the marketing role you're applying for. Maybe you have analytical skills from working as an engineer that transfer into data-related marketing positions. Maybe you know you're a wildcard, but you're able to sell yourself better than anyone else in the room.
Whatever your advantage is, own it. Use this to make the interview as good as it can be. Make sure you dress appropriately, have good interview etiquette, and ask the interviewer insightful questions, too.
How to Get a Job in Marketing in a New City
It's one thing to figure out how to get a job in marketing when you're fresh out of college or just decided to make a career change. It's a completely different story when you add moving to a new city to the mix.
This can make it even harder to get to know marketing professionals and to build up the confidence to start applying for different positions. But, the sooner you get to work, the sooner you'll actually get a marketing job!
For more tips to help your job hunt, click here.