Freelancing is the new frontier of the job market. More people leave the traditional workforce every year for the greener pastures of a flexible schedule, the power to choose your own clients, and the numerous other perks of freelance work.
36 percent of the total American workforce freelances currently, and models predict that number will reach 50 percent by 2027.
But freelancers face a big hurdle when breaking into the business -- how do you build the clientele to make a passion into a lucrative career?
It's especially hard for creative freelancers, like photographers and other artists, to establish themselves in a world where the importance of art is a hot debate topic.
So if you're looking for freelance photography jobs, here are a few tips to getting your foot in the door! Don't worry, you'll be a celebrity photographer in no time.
Find Some Regular Freelance Photography Jobs
Stock photography sites like Shutterstock and iStock have to get their photos from somewhere! You can supplement your income by contributing to these websites. You won't be able to make a living just off of these stock photos, but it might save you from being late on your rent if a photo shoot gets canceled or you're having a slow month!
Partner with Local News or Publications
Contact local newspapers or town magazines to see if they're hiring photographers. Many media outlets these days hire freelance photographers to supplement their regular staff for larger events, or may even rely solely on freelancers for material.
Build a relationship with the newspaper's busy editor who needs to fill a few inches on the fourth page or the lifestyles reporter who always needs extra hands at the big society wedding, and you'll be the first call when they need an extra camera.
Find Yourself a Specialty
Everyone wants to be memorable -- it's just good business sense to make sure your clients think of you first when referring friends and family to a photographer. If you're looking for a great way to make sure you stick out in people's minds, find a specialty. Advertise yourself as a portrait photographer, or let people know you take very good professional headshots.
Create an Online Presence
These days, you're only as good as your Google ranking. You should create and curate a website featuring your best work, and make sure you update it often. Make yourself easy to find on social media, too -- link to your website, but also engage with prospective, current, and former clients on the web to keep those relationships strong.
Enjoy Your Work
Freelancing photography jobs are just like any other career -- it doesn't matter how much money you make or how successful you are as long as you love what you're doing. But we do still have to pay bills! And these tips will help turn your passion into a lucrative job.
If you're still on the hunt for more freelancing tips, you don't have to go far. Check out our blog for more information on living your vocational dreams.