Do you want to establish your online presence and use social media to help grow your business?
The rise of social media has been a game changer for businesses, their branding and often times, their success. Without a strong online presence, you're at a disadvantage when it comes to standing out against your competition and making your brand known to the public.
Read on to learn about why you need a social media strategist and how to find the right person for the job.
Why You Need a Social Media Strategist
Social media can be a tricky road to navigate. Not only are there various platforms in which you should have an online presence but simply being active and having an account is not enough.
You need a strategy and thoughtful tactics to make social media work for you. This is a free tool you should use to your advantage but in order to do so, you need a cohesive voice representing your brand.
A social media strategist can figure out who your target audience is and what platform is best to reach them. They will also be able to determine how best to communicate with your potential customers and guarantee you are consistently publishing strong content.
Social media is a full-time job if you want it done right, hiring someone who lives and breathes this world can be an investment that pays off big time for your business.
Keep an Eye out for the Following
A potential social media strategist should have their fingers on the pulse of the latest tools being used in this field. They should know all the platforms inside and out and understand how to optimize posts.
They should also be familiar with online publishing tools like HootSuite which will ensure your posts are reaching across all platforms at the right time. Your strategist should also have terrific writing skills and be able to craft posts that are unique, intelligent, easy to read and effective.
Aside from being a wordsmith, they should be comfortable with graphics and how to tailor images for your business while having an understanding of legal parameters and guidelines to be sure you don't have any repercussions after a post.
It's also important they understand how to track growth and monitor which posts do well and why. This will help them tailor a social media messaging platform that will work to engage your audience and grow your followers, resulting in more business down the road.
What to Ask
You can use the tips above as an outline for what to ask your potential social media strategist as you interview them. Ask them which social media platforms they intend to use for your business and how they would plan to grow your followers and lead more customers to your website.
You should also ask how they plan to measure your investment into social media against your return. How do they track success in this space? They should also know simple social media lingo like what Twitter impressions are or what it means to promote a post on Instagram.
Have them give you an example of a successful social media campaign from a former client. How they achieved that success? Having an idea of how they implemented their strategy can let you know how experienced they truly are.
Change Your Social Media Game Today
Hiring a social media strategist can be a smart investment for your company if you select the right one. Use the tips above as tools during the interview process. Be sure to ask the right questions and let them explain to you how they can help and make your investment worthwhile.
To start interviewing strategists today, be sure to create a job alert.