In 2018, the average cost of a wedding was the highest it's ever been at $33,391. Couples in New York spend the most money on their weddings, $76,944, and couples in New Mexico spend the least money, $17,584.
It doesn't take a mathematician to realize there's a lot of money in weddings. That means wedding planner jobs are on the rise, too. But you don't just become a wedding planner overnight.
If your dream job is helping pull off other people's dream days, see how to make your dreams a reality.
How to get Hired for Wedding Planner Jobs
You can't major in wedding planning in college. In fact, you don't even need a formal education. But there are some things you can do to take you one step ahead of the game.
You might as well realize it from the start: there are a lot of people in the wedding planning game. You can't just walk up to someone who's getting married and tell them you want to help plan their wedding.
Start off by getting yourself business cards to make your look more professional. Your business cards should also lead to a website that has examples of what you've worked on. If you've never worked a wedding and still need pictures for your site, show some pictures of what you'd like your style to be.
Use social media to your advantage. You can gain exposure through an Instagram account that documents how you successfully planned someone's wedding.
It will let people get to know your style and see if they'd work well with you.
Become an Assistant
Just like getting an internship in college is one of the most useful things you can do to learn about the job, becoming a wedding assistant is one of the most useful things you can do to gain real-world experience for planning weddings.
As a wedding planner's assistant, you can get hands-on training at real-life weddings. You'll start to pick up the ins and outs of what the job is about. You'll also be able to tell people you have experience, making you sound more credible.
When you're working as a wedding planner's assistant, you can also start to build up your portfolio. Show off weddings you've worked on. You'll be able to gather material for your website and social media that you can use as a platform for building your own career.
Reach out to wedding planners that are already established in your area. You can let them know that you're looking for experience and would love to help them with their business.
You can also check out local hotels, country clubs, or resorts. Many of these venues have wedding planners on staff with them already, or could be looking to fill that position.
Know Your Sales Pitch
When you're talking to people about planning their wedding, you should keep a few talking points in mind to persuade them that they actually need your services.
Planning a wedding without a wedding planner can be an overwhelming process. Most people still have to work full-time jobs while planning a wedding, and wedding planning in itself is a full-time job.
You can tell your potential clients that you'll take on those responsibilities for them, so that they can actually enjoy the process of getting married instead of letting it cause them extra stress.
You'll help people make decisions, keep them extremely organized, and be someone to lean on as a resource for every twist and turn that might arise.
You can read more about why people should hire a wedding planner so you have your reasons down as solidly as possible whenever the conversation could arise.
Get a Certification
While it's not required, you can get a Certified Wedding and Event Planning certificate. Most of these programs can be attended online, or you can find one in your area that you can physically attend.
They usually cost around 400 dollars to complete, and can be completed in as little as a week.
When you're marketing yourself, be sure to mention that you have your certification. Again, it's not necessary to have one, but will make you seem more credible and give you knowledge that you may not have had before you took the course.
Meet the Vendors
A huge portion of the work that you're going to be doing as a wedding planner is helping the couple decided what vendors they want to select.
This can be anyone from a videographer, photographer, DJ, florist, or any other person that the couple decides they'd like to use for their wedding.
Developing relationships with these types of people can elevate you one step ahead of the game as a planner. Even if you just have a well-researched list of reputable vendors in the area, you will be helping the couple take some of the work off their plate.
To build up a network with them, you can speak with them at weddings that you might be working with as a wedding planner. Have business cards on hand ready to give them so that they'll remember you.
Sometimes, these relationships can even help build your business. If someone is having a wedding and finds a photographer first, the photographer could mention they know a great wedding planner. Viola - you have a new client for your wedding planning business.
Get to Work
You've probably realized by now that wedding planner jobs aren't going to just fall into your lap. You've got to work for them, but when you start to build your brand and work on actual weddings, you'll start to snowball into a career.
Don't wait around for the stars to align, or you'll never get to work as a wedding consultant. Get your website running, talk to people, and don't be afraid to brag about yourself a little when you're marketing yourself.
The most important thing? Never lose sight of why you're passionate about the job in the first place: helping make people's special days be the best that they can be.