How to Start an Employee Rideshare Program that Actually Gets Implemented

Written by
Rebecca Smith

Aug 23, 2018

Aug 23, 2018 • by Rebecca Smith

In the United States, there are almost 270 million vehicles that flood roads every year. Given that the United States population is only 325 million, that number is substantial as it nearly eclipses one car for every person.

Is your organization feeling the burn of all of these cars as they overburden your parking lots and create congestion around your city? How about as they boost the possibility of liability claims on your premises via theft, accidents and more? If the answer is yes, you may be thinking about implementing a rideshare program.

A rideshare program will enable your employees to commute together reducing the number of cars on the road and in your business.

To help you get your rideshare program off the ground, our team has put together this article on topical steps you can take to be successful.

1. Get Management On Board

If you're already in the position to approve the funds and other resources required to initiate a rideshare program, you're ahead of the game. If you're like most people though, you may still need to pitch your idea to upper management to get approval.

To do this successfully, we've found that sharing the benefits of ridesharing in both a general and personal sense can be very influential in getting that, "yes"!

Below are some advantages to ridesharing you should consider working into your pitch.

  • Excellent for the environment
  • Reduces a company's footprint from a congestion perspective on their city
  • Can create a happier workforce
  • Makes a company appear progressive and is an excellent benefit that's every bit as attractive as good paternity leave, vacation time and more
  • Reduces the need to look at constructing or leasing additional employee parking
  • Reduces the chances of accidents occurring on company property

We could go on for ages sharing how ridesharing can benefit a medium to large size organization. The point is that you should be sure to collect the data points most relevant to your company and lean on them during your pitch presentation.

2. Decide on the Kind of Ride Share Program You'll Offer

Once you get the go-ahead on a rideshare program (or perhaps before you get the go ahead if you want to work a more detailed vision of the program into your pitch) you'll need to decide on the kind of ridesharing your program will lean on.

There's no one-size-fits-all solution in this regard. You also don't have to pick any single option. Just pick whichever combination of solutions are best for your company's culture and budget.

Employee Car Pool

This is the easiest rideshare option your company could implement. You'd just create the infrastructure in which employees can meet others who do similar commutes and ride with them to work.

An unsophisticated version of matching employees might look something like employees emailing a point person what their commute is and that point person manually pairing riders.

A more advanced version would allow employees to input their commutes into a company portal. Then, that portal would match people automatically.

Company Vehicles, Employee Drivers

If your company wants to take things a step further, you can assign a company van to a group of employees. Those employees would then alternate storing the van at their house, picking people up, and dropping everyone off.

This method of ridesharing requires company money for vehicles and insurance.

Company Vehicles, Company Drivers

The most advanced form of ridesharing would be to offer employee shuttle services. These shuttles would pick people up at designated points and drive them into the office. Larger companies like Disney and others offer these services to their employees.

While the cost can be steep, the services tend to be extremely popular among personnel.

3rd Party Contractor

Depending on a variety of factors, it may be cheaper for you to use the "company vehicles, company drivers" model except instead, hire a contractor to complete the rideshare service.

Doing this takes a lot of liability off of your team and instead, allocates it to a 3rd party.

Get People On Board

Your program is approved, you know the kind of services you're going to offer, and now it's time to get employees to buy in!

You can start doing this easily by putting up flyers around the office telling people to go to a website to sign up for ridesharing. Furthermore, it would behoove you to email blast your organization with relevant information.

For added program traction, consider offering incentives to use ridesharing. This can include giving employees a dollar a day added to their check for their participation or other exciting things!

You can also launch a "rideshare newsletter" and send it out on a monthly basis sharing commute tips like this website. You could also share the environmental benefits of ride sharing, promote contests and more!

Wrapping Up Tips on How to Launch a Rideshare Program

If your company is looking for a solution to its overabundance of employee vehicles, a rideshare program is definitely a smart way to go.

We recommend following our tips above to get your program off the ground. Then, once it's up and running, be sure to send out surveys to streamline your service and share all of the good your program is doing with upper-management.

With a little bit of planning and some good marketing, you'll quickly find that your company will wonder how it survived before your rideshare program was implemented!

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