Powerful DIY SEO Tips to Skyrocket Your Small Business

Written by
Rebecca Smith

Published
Jul 27, 2018

Jul 27, 2018 • by Rebecca Smith

Would you like to improve your Google rankings without having to invest money or learn how to code?

That's why these DIY SEO tips are so impactful. They're tips that can be implemented without having to know a lot about programming and

It's no secret why SEO is so important these days. Everyone uses Google to search to find information, to make a purchase, or to learn something new.

Read on to learn how you can apply these tips and boost your SEO rankings.

What Does Your Audience Search For?

If you want to be successful at SEO, you have to know your audience.

Your audience Is searching for your products and services right now. They're actively looking for what you offer.

You have to know how they think and search for their products. That's why you do keyword research. When you use a research tool like this one, you'll enter a search term that you think your audience uses.

You'll then get suggestions as to what your audience actually uses, and you'll learn how difficult it is to rank for those terms

Once you know those terms, you can target them throughout your site.

Build Your Site For SEO

Your website needs to be functional for users and SEO.

The speed of the site, navigation, and the linking structure of your website all matter to Google.

You can read more about that here.

Backlinks

If you were to focus on one thing to improve your SEO, backlinks should be towards the top of your list.

If you have two websites with similar keywords, similar content, and a similar user experience, how would you decide which one should be higher?

It's a toss-up.

The way that Google decides is through the number of quality links to your site.

Search engines see backlinks as a vote. If you provide valuable content with good user experience, you're more likely to get links from other sites.

Does that mean that you should get a link form just anywhere? No, of course not. Google does have standards, and if you have too many low-quality links to your site, your site could get penalized for spam.

You can get backlinks by guest posting on other sites in your niche and by promoting your content on various social media channels.

Directory Listings

Don't underestimate the power of online directories. If you're a local business like a pressure washer, this is where people will search when they're ready to buy.

They can help get your site ranked higher in search engines. The easiest part about DIY SEO is making sure your directory listings match your website.

If you don't have your listings filled out, then hop on Google My Business and Bing Places to claim your listings now.

DIY SEO Tips You Can Start Now

SEO doesn't have to be complex. After all, Google uses over 200 points in its algorithm to decide how search results appear.

When it comes to DIY SEO, the more you focus on giving your users a great experience and provide excellent content, the more you're going to see results in search engines.

For more great tips on marketing your business, check out our blog today.