As an HVAC technician, you know that mastering how to correctly market your services is what sets you apart from the competition.
The only problem?
Your current HVAC marketing strategies are starting to feel a little bit stale.
In this post, we'll tell you how to strengthen your HVAC advertising plan by strengthening your digital presence and making your mark on the local community.
Read on to learn how to take your HVAC marketing to the next level.
1. Optimize Your Site for SEO
The most important of all HVAC marketing strategies?
Making sure your website is optimized for SEO so that you'll rank higher in the search engine results.
You can do this by making sure you include internal and external links in your content, ensuring that your website is mobile-friendly, and making sure it loads quickly.
After all, none of your other HVAC advertising ideas will make any difference if people can't get on your website to book a service appointment.
2. Focus on the Local Community
If you want your HVAC ads to have a serious impact, then you need to make sure you target the local market -- the people the most likely to work with you.
Do this by attending local street fairs and handing out branded promotional SWAG like fridge magnets, water bottles, or even USB keys.
You should also submit your website to local business directories, as well as physical neighborhood/community directories.
Consider hosting a charity event, or even speaking about what your company can offer at a neighborhood meeting.
Of course, be sure to also optimize your website for local SEO by including your state, city, and general service area in your longtail keywords.
3. Get More Online Reviews
The bread and butter of HVAC marketing?
Making sure that you have plenty of online reviews for potential customers to read.
Since 90% of consumers read online reviews before making any buying decisions, consider incentivizing reviews with a percent off a next purchase or an offer for a discounted inspection.
Also, be sure that you respond publicly to both negative and positive reviews. Showing that you're invested in the feedback you're being offered is the mark of an excellent business.
Use third-party reviews as the foundation of your HVAC advertising plan, as people trust what's said on places like Yelp and Angie's List over the testimonials on your site.
Improve Your HVAC Advertising Strategy with These Tips
From getting more online reviews to making sure your site is optimized for SEO, we hope you've found these HVAC advertising strategies helpful.
Are you a trained HVAC technician on the hunt for the perfect job?
Use our online job board to connect with top industry opportunities. Then, keep reading our blog for more advice on how to grow your business and your career.