Are you thinking of opening your own home-based business? It may be a smart move. Currently, an estimated 40 million Americans work from their place of residence.
However, working from home can have its drawbacks. For instance, a lack of traditional headquarters means that you'll need to put an increased focus on your digital marketing efforts.
But do you need a website? Absolutely you do, and here are just a few reasons why.
A Website Improves Your Brand's Visibility
You're walking down the street one day when someone bumps into you. A bit confused and upset, you mumble a quick "Excuse me" and you're on your way. Strangely, the person who bumped into you doesn't seem to notice at all.
A few minutes later, you walk into your favorite coffee shop. After standing in line, you're finally up to order. However, the barista doesn't seem to notice you, either.
For some reason, you seem to be invisible to those around you, no matter how much you wave your arms and shout.
No, this isn't the plot of the next Stephen King novel. It's your level of visibility to your customers if you have no web presence.
Increased visibility is without a doubt one of the biggest benefits of a website for a small business. A great website can help your audience find you in just a few clicks of a mouse.
Your Home-Based Business Website Serves As Your Headquarters
Running a business from your home means that you don't have a traditional office space. While this is a fantastic way to save some money, it may make it harder for customers to find information on your company.
That's why your website is so important.
In essence, your business' website serves as your company's digital headquarters. Your customers expect your website to contain all the vital information they're looking for.
From contact info to your business' history to your products and services offered, it's your website that has the ability to sell potential customers on the power of your business.
A Well-Designed Site Establishes Credibility
Creating a great website is your first step toward brand visibility and can lend a massive amount of credence to your business, and a customer's trust in your brand means everything.
But what makes a great business website?
As an example, let's say you're a plumber. Your customers are going to have tons of options, so your great plumbing website design needs to really hit the mark.
You'd want clear, elegant design that shows your customers why your plumbing company is a cut above the rest.
Aside from great design, your site would also need helpful information laid out in an easy to follow manner. For instance, your About Us page would feature your business history, while you may want to relegate your services to a Services Offered page.
Final Thoughts On Why You Need A Website
So as you can see, the question isn't 'Do you need a website?' but instead, 'Why don't you have a website yet?!' Regardless, it's never too late to boost your brand's visibility and start to attract more customers.
Are you thinking of leaving your drab 9-to-5 in favor of a home-based business? Be sure to check out our post on how to come up with a great business idea so you can make more money from the comfort of home.