Are you thinking of becoming a professional content marketer?
No matter where you are in your career currently, it's always a smart idea to evaluate your skill set and look for things that you can improve.
Concerned that you might have some gaps in your resume and skills?
In this post, we'll break down the most essential marketing skills for resume building and working as a content marketer in the professional world.
Keep on reading to learn how you can set yourself apart from applicants and deliver high-quality and fast solutions to some of the biggest companies out there.
1. A Knowledge of SEO
First and foremost, your content marketing resume should indicate that you have a strong knowledge of SEO.
What does this mean?
It means that you're aware of the recent and past changes to the Google Algorithm.
It means that you know the tools to use to help you to study the data and analytics of a website.
It means having a familiarity with how to improve site speed, how to keep things mobile-friendly, and understanding AdWords.
In a nutshell, you need to have the ability to present your client with a whole host of different options that allow them to connect with their target market and to rise in the search engine rankings.
You also need to be flexible enough to adapt to not only changes within the Google Algorithm but also within a brand's content marketing and SEO strategy as a whole.
You'll need to constantly identify gaps in your plan, and seek to fill them before your client falls behind.
2. The Ability to Get to Know a Brand
When a company is ready to hire content marketer professionals, they're looking to work with experts that they feel understand their unique brand.
When you're interviewing for positions or just prospecting to clients, you need to make it clear that you can create a digital marketing plan that's consistent with their mission statement, specific language, client base, and everything in between.
For example, could you create a unique customer avatar, build a storyboard around them, and make them a central focus of their marketing strategy?
Do you know why the owners started the brand in the first place and the meaning of their logo? How many customers do they serve, and what is the average customer demographic?
What feeling is the brand trying to evoke in their customers, and what sort of community do they want to create?
What are their long-term and short-term goals? How will the SEO strategy and content marketing plan that you're suggesting help them to achieve those goals, and when will it happen by?
Good marketing skills mean the ability to get to know a brand and the people behind it -- and then to make that knowledge the central focus of future marketing campaigns.
3. Epic Creative Writing Skills
Of course, as a content marketer, you need to be able to understand concepts like keywords, internal and external linking, and title tag optimization.
But none of that will really make a difference at the end of the day if you can't create compelling content that people want to read and then share with their friends.
In other words, you need to know how to think creatively and critically, develop a unique brand voice for your clients, and connect with readers on an instantaneous level.
This article does an awesome job of helping you to understand just how few people actually make it through to the end of an online blog post or article that they're reading.
You'll need to be able to draw people in with a specific title and description just as well as you can write an epic closer that convinces people to take an action on a website.
You'll also need to work to differentiate the content you write and the style you're writing it in from the competitors of a specific brand.
After all, if their content sounds like a carbon copy of something that's already written?
Their customers won't feel like the brand has anything new to offer them.
4. An Understanding of Current Content Marketing Trends
The final essential skill required for marketing?
You'll need to make sure that you're up-to-date on all the latest -- and most effective -- content marketing trends.
You'll also need to be able to evaluate which trends are likely to have serious staying power, and which ones will be old news by the end of the month.
You'll have to be familiar with things like text message/SMS marketing, voice search optimization, video marketing, and of course, social media influencer campaigns.
Remember that it's your job to give your clients the skills that they need to outpace their competitors, broaden their target market, and get more traffic to their website in general.
Ready to Become a Content Marketer?
From helping you to understand how to get to know a brand to emphasize the importance of understanding current SEO trends, we hope this post has helped you to learn what it takes to become a competitive content marketer.
No matter which industry you want to work within, or the size of the company that you want to work for?
If you master these skills, you'll always be in demand.
Looking to find content marketing job opportunities that will help you to grow both your resume and your skill set?
We can help you with that.
Check out our job board to connect with top opportunities in your area, and keep reading our blog for more information on how to sharpen your skills.